RESTON, Va. , Feb. 12, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement to provide JOY-CPW, Inc. , the producer of " Game Time with Boomer Esiason " with Comscore's industry-leading local
Spanish-language programming led broadcast engagement rankings RESTON, Va. , Feb. 11, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer
RESTON, Va. , Feb. 10, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal agreement with Ellis Communications' KDOC-TV in Los Angeles . Under the terms of the agreement, Ellis will continue to
Shake-up in big game advertising results in fewer new product announcements, while league and broadcast sponsors earn more time on screen with fewer fans RESTON, Va. , Feb. 8, 2021 /PRNewswire/ -- Don't let the box score fool you. Tom Brady may have won another ring, but Super Bowl LV was hardly a
RESTON, Va. , Feb. 5, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that Carol Hinnant , Chief Revenue Officer, Comscore , will be featured as a panelist at The California Cable and
Procedural and crime dramas dominated broadcast telecast rankings RESTON, Va. , Feb. 4, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer
Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry's first European CTV viewership audiences RESTON, Va. , Feb. 4, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR) is excited to announce the expansion of Predictive Audiences – the industry's first
36% of digital buyers said they ordered food more often during the pandemic RESTON, Va. , Feb. 2, 2021 /PRNewswire/ -- New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found digital payments usage in the United States
RESTON, Va. , Feb. 1, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati , Chief Product Officer, Comscore , will be featured at the Coalition for Innovative Media
Football programming topped the charts in Rating Rank and Stickiness Index across cable and broadcast telecasts RESTON, Va., Jan. 28, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today released the top broadcast
Long-term deal leverages Comscore's global digital audience measurement across five continents RESTON, Va. , Jan. 27, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a long-term renewal agreement with
Strong Automotive Merchandising selects Comscore's audience- and impression-based currency RESTON, Va. , Jan. 26, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service automotive
Comscore Movies Everywhere reporting will capture box-office performance, demographics, and marketing effectiveness for lifespan of movies RESTON, Va. , Jan. 25, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today
Total in-home data usage surged 18% in 2020 compared to 2019 RESTON, Va. , Jan. 22, 2021 /PRNewswire/ -- As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore (Nasdaq: SCOR), a trusted partner
RESTON, Va. , Jan. 20, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021 .
2020 global box office hits impressive $12.2 billion despite profound impact of COVD-19 pandemic on movie industry RESTON, Va. , Jan. 15, 2021 /PRNewswire/ -- New information from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, shows how
In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators RESTON, Va. , Jan. 12, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the
Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences RESTON, Va. , Jan. 11, 2021 /PRNewswire/ -- With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the
Investment will accelerate the industry's shift to census-based audience and impression measurement New data licenses solidify the future of advanced audience currency for the media industry Creates ability to shape next generation of advanced audience and advertising measurement RESTON, Va. , Jan.
Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019 RESTON, Va. , Dec. 18, 2020 /PRNewswire/ -- As consumers increasingly turned to online shopping this holiday season, ongoing research from Comscore (Nasdaq: SCOR), a trusted partner for planning,
Visitation to retail sites spiked 33% in days leading up to Thanksgiving, driven by earlier-than-normal holiday deals, while retail website visitation on Black Friday was up only 14% year-over-year RESTON, Va. , Dec. 10, 2020 /PRNewswire/ -- Amid the continuing COVID-19 pandemic, new research from
TEGNA stations in 18 markets now using Comscore as exclusive local television currency RESTON, Va. , Dec. 10, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a renewal agreement with TEGNA Inc.
Trend highlights e-commerce growth opportunity as holiday season peaks RESTON, Va. , Dec. 9, 2020 /PRNewswire/ -- With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that
Gray now using Comscore local TV currency exclusively in 87 of their 94 markets RESTON, Va. , Dec. 7, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal and expansion agreement with Gray
Industry-first capabilities unlock open exchange programmatic contextual targeting at the content level for CTV and livestream RESTON, Va. , Dec. 3, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath ,