Comscore Uncovers Record Online Spending for Home Furnishings and Remodeling
August 2020, 74.2 million consumers had completed a home remodel job in the past year, an increase by nearly 20% compared to the same period last year. Tens of millions of Americans say they are very likely to purchase a new home in the next six months, indicating this trend will continue.
- Site visitation to the retail home furnishings category saw record high visitation numbers in 2020: in May of this year, visitation peaked at 133 million
U.S.unique visitors, up 26% from February 2020. When compared to 2018 and 2019 numbers, the retail home furnishings category has maintained a higher level of visitation for all months following the May 2020 peak.
- The pandemic has accelerated online spend in this category significantly:
Comscoree-Commerce and m-Commerce Measurement research indicates that online spending in the furniture, appliances and equipment category totaled $12.1Bin Q2 2020, up nearly 50% vs. Q1 2020, making it the highest quarterly spend ever. While seeing a slight decline post-peak, Q3 2020 spending remained significantly above the pre-COVID average.
- Of the 108 million consumers who purchased a home goods product online from March through
August 2020, 75% agreed that they conducted research online before making a major purchase.
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Neil Ripley, Comscore, Inc., (646) 746-0579, firstname.lastname@example.org