Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit
This year's summit will continue the conversations around the state of cross-platform measurement and advancing the use of granular TV from the point of view of marketers, media companies and media buying agencies. Joined by experts from across the industry, Algranati's panel, entitled 'Lessons in Creating Scaled and Representative Granular TV Datasets' will share best practices for combining Smart TV and set top box data. With over a decade of experience measuring television viewership from return path devices across tens of millions of households in all local markets,
Shifts in media consumption have been accelerated by the COVID-19 pandemic, and consistency in measurement – from linear to digital to OTT TV entertainment – has never been more critical. With its comprehensive vision and strong heritage of product innovation,
To learn more about the summit or register, please visit https://events.cimm-us.org/#register.
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Neil Ripley, Comscore, Inc., (646) 746-0579, email@example.com