Management

Management

Bill Livek

Bill Livek

Chief Executive Officer and Executive Vice Chairman

Bill Livek has been in the business of measuring consumer behavior for more than three decades. 

As Chief Executive Officer and Executive Vice Chairman, Mr. Livek’s passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in consumer and audience measurement. Since joining Comscore in 2016, Mr. Livek has also served as the company’s Executive Vice Chairman & President, as well as principle executive officer.

Prior to joining Comscore, Mr. Livek served as Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere. Mr. Livek previously served as Co-President of Experian Research Services, Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), Vice President of Sales/Marketing for Arbitron and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO. 

Mr. Livek draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events. When he’s not working towards the advancement of Comscore’s initiatives, Mr. Livek loves riding his road bicycle on the weekends. His idea of a great vacation is a scenic, weeklong bike trip.

Greg Fink

Greg Fink

Chief Financial Officer

Mr. Fink is an accomplished senior finance executive with more than 25 years of experience in accounting, financial reporting, business analytics, budgeting, internal controls, and talent development. Prior to joining Comscore on October 3, 2017, he served as Senior Vice President, Controller and Chief Accounting Officer at Fannie Mae, where he led a team of 600 professionals and oversaw a multi-billion dollar annual expense budget. With extensive experience in SEC reporting, Mr. Fink had responsibility for Sarbanes-Oxley compliance and Audit Committee reporting. Prior to joining Fannie Mae in 2006, he served as Vice President of Financial Reporting and Policy at MCI, Inc. and was a Senior Manager at Deloitte.

Mr. Fink holds a B.S. in Business Administration with an accounting emphasis from San Diego State University and is a licensed Certified Public Accountant in Virginia.

Chris Wilson

Chris Wilson

Chief Commercial Officer

Chris Wilson has built a reputation in the research industry as a visionary by working daily to create the television measurement products of the future. In his role as Chief Commercial Officer at Comscore, he says his mission is to further the development of new products and services to measure TV across every platform and to better integrate our digital, TV and cross-platform sales efforts through consistent best practices across Comscore's commercial teams. In this role, Chris oversees the Commercial, Sales Operations and Marketing teams, along with the International Business.

Throughout his career, Mr. Wilson has played a critical role in the growth and evolution of TV measurement. Prior to his role at Comscore, he served as Executive Vice President, National Television Products at both Comscore and Rentrak; Senior Vice President, Sales at Scarborough Research Company; President at Experian Research Services; President & COO of Simmons Market Research Bureau; and CEO & President of LogicLab, a division of Merkle LLC.

When he’s not working to build and maintain key strategic relationships with national advertisers, agencies and TV networks, Mr. Wilson enjoys playing golf and scuba diving. He lives in New Jersey with his wife, three kids, a dog and a horse.

Sara Dunn

Sara Dunn

Chief People Officer

Sara is an experienced HR leader who brings trust, accountability and grit to the heart of Comscore. With more than 20 years of human resource experience, she is known for building highly engaged, high performing cultures through seasons of rapid change.

As Chief People Officer at Comscore, Sara leads global HR strategies, programs, and practices, overseeing the teams responsible for talent management and acquisition, learning and development, organizational design and effectiveness, and compensation and benefits.

In the nine years Sara has been with the organization thus far, she has played a critical role in anchoring people around growth in complex, innovative, and high-velocity environments. Sara’s impact has been felt widely across the organization. She is recognized as a trusted business partner with a knack for driving focus on leadership strength, talent development, improving system and operational capabilities, and culture.

Prior to joining Comscore in 2010, Sara amassed broad HR expertise across a diverse set of industries, including at AOL, ExxonMobil, and Federated Department Stores. Sara holds a Bachelor of Science in Industrial & Labor Relations from Cornell University.

David Algranati

David Algranati

Chief Product Officer

David Algranati, Ph.D., is an accomplished executive with a proven track record of product innovation, market research and analytics. 

In his role as Chief Product Officer, Mr. Algranati leads an organization driven to helping clients meet their business goals by creating industry-leading media measurements solutions. 

“Comscore has a unique ability to process and understand large amounts of data,” he says. “My team strives to use this wealth of information to design products and services that meet the needs of the industry.”   

Before joining the Comscore team, he served as SVP, Television Product Innovation & Custom Research at Rentrak and held executive research positions at Experian Simmons including Director of Integrated Marketing Solutions. While at Simmons, he also led the statistics and research teams, overseeing all statistical responsibilities for the company including custom research projects.   

Mr. Algranati holds a Bachelor of Arts in Political Science from The George Washington University, a Master of Science in Statistics, a Master of Philosophy in Public Policy and a Ph.D. in Statistics and Public Policy from Carnegie Mellon University.   

When he is not working on the next generation of media measurement solutions, he is a devoted boxing fan, attending more than 2,000 boxing matches in the past 20 years.   

Carol Hinnant

Carol Hinnant

Chief Revenue Officer

Carol Hinnant is a seasoned media industry professional with 30 years of expertise. Ms. Hinnant draws upon a wealth of knowledge in the fields of strategic business development, sales and planning within the media and entertainment sectors in her role at Comscore.

As Chief Revenue Officer, Ms. Hinnant guides Comscore’s revenue-generating operations across the global digital, television, and cross-platform business. Prior to that, Ms. Hinnant served as the company’s Executive Vice President, National Television Sales, managing the sales and account management team and working face-to-face with Comscore’s network clients developing new, innovative approaches to industry challenges using Comscore’s granular television and digital measurement insights and driving cross-platform solutions.

Ms. Hinnant also served as Senior Vice President, National Television Sales at Rentrak since 2006 and spent 16 years growing multi-platform distribution channels for cable network giants and emerging niche networks. She entered the media industry via HBO’s legal department and credits the vast experiences she gained through her industry employment as the basis for her success at Comscore. 

Ms. Hinnant was named a Woman to Watch in the cable industry by Multichannel News and Women In Cable Television (WICT) and was named a Rainmaker by CTAM in 2008.  

When Ms. Hinnant is not on the road reaching out to network clients and prospects, she enjoys spending time with her family, golfing, cooking and traveling.