Comscore gains momentum as advertising agencies increasingly embrace advanced audiences Over 70% of Comscore's independent agency clients now use its local-television information as currency RESTON, Va. , Oct. 8, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning,
RESTON, Va. , Oct. 8, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce Alyra Liriano, Counsel, Privacy and Compliance, Comscore , will speak on the Defense Research Institute's (DRI) Young
New auto shoppers near pre-pandemic levels RESTON, Va. , Oct. 13, 2020 /PRNewswire/ -- In response to the COVID-19 pandemic, consumer vehicle shopping habits have shifted. While online new vehicle shopper interest has rebounded from its lowest point during the pandemic, new vehicle sales have been
RESTON, Va. , Oct. 14, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is proud to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comscore , has been appointed Deputy Regional President of the New York
RESTON, Va. , Oct. 19, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that John Bulgrin , Senior Vice President, Commercial, will be speaking at the Advertising Research Foundation's (ARF)
New report uncovers shifting consumer retail trends emerging from COVID-19 pandemic RESTON, Va. , Oct. 20, 2020 /PRNewswire/ -- The COVID-19 pandemic has significantly changed consumer behavior, forcing retailers to navigate a new era of retail and e-commerce habits as an unprecedented holiday
RESTON, Va. , Oct. 21, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Chris Wilson , Chief Commercial Officer, Comscore , will participate in BIA Advisory Services' O TT Ecosystem
Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising RESTON, Va. , Oct. 22, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today
New survey shows consumers responding well to COVID-19 safety precautions RESTON, Va. , Oct. 26, 2020 /PRNewswire/ -- A new survey of U.S. moviegoers from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, found that audiences are feeling
RESTON, Va. , Oct. 28, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that Rachel Gantz , General Manager, Activation Services, Comscore will be speaking at The 614 Group's Virtual Brand Safety
Signature annual research captures latest trends, shifting consumer behavior RESTON, Va. , Oct. 29, 2020 /PRNewswire/ -- As consumers continue to spend a majority of their time online on mobile devices, the way that they engage with apps and content has changed.
RESTON, Va. , Oct. 29, 2020 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it plans to hold a conference call on Monday, November 9 th at 5:00 p.m.
Multi-year agreement emphasizes Comscore's ongoing commitment to innovation to meet the movie industry's next generation needs RESTON, Va. , Nov. 2, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a
RESTON, Va. , Nov. 9, 2020 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today provided an update regarding its review of strategic alternatives announced last year.
Television Revenue Rebounds During Pandemic Continued Momentum with TV, Digital and Agency Clients RESTON, Va. , Nov. 9, 2020 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for
Pinnacle pivots to Comscore's audience- and impression-based currency RESTON, Va. , Nov. 10, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service marketing agency Pinnacle Advertising
Integration enables seamless management of theatrical hardware and content RESTON, Va. , Nov. 16, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a partnership with Ballantyne Strong, Inc.'s (NYSE
RESTON, Va. , Nov. 17, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that Veronica Torres , Chief Privacy Officer, Comscore , will speak on the 'Women Leading Privacy Teams' panel on November
Time spent on mobile increased year-over-year despite on-the-go restrictions during COVID-19 pandemic Total time spent viewing videos on mobile increased 65% from August 2017 to August 2020 RESTON, Va. , Nov. 18, 2020 /PRNewswire/ -- As consumers around the world spend more time online, new
Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement RESTON, Va. , Nov. 19, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today
RESTON, Va. , Nov. 23, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu , the world's in-game advertising leader, with Comscore's industry-leading Validated Campaign
Industry-leading certification underscores Comscore's commitment to privacy best practices RESTON, Va. , Dec. 1, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is pleased to announce that Alyra Liriano, Counsel,
Webinar inspired by Comscore's award-winning Gold Star Learning Program that supports and motivates employees' pursuit of new technology skills RESTON, Va. , Dec. 2, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms,
Industry-first capabilities unlock open exchange programmatic contextual targeting at the content level for CTV and livestream RESTON, Va. , Dec. 3, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath ,