Comscore General Manager of Activation to Discuss Future of Brand Safety at Virtual Brand Safety Summit
At a time when it has never been more important for the global community of brand safety leaders to come together, Gantz will join industry experts on brand safety, advertising fraud, measurement, contextual advertising, and consumer data protection. During her session, titled "Spotlight on CTV: Current Best Practices for Brand Safety, Data Protection & Privacy at the Point of Execution", Gantz will discuss the challenges and opportunities of the current media landscape, explore best practices for protecting CTV and OTT campaigns without sacrificing reach and ROI, and answer the question: as we move out of 2020, how will the events of the last year impact the future of data protection for advertisers?
The Virtual Brand Safety Summit New York will take a look at the most critical challenges and opportunities that have emerged for industry executives in this truly different year. To learn more and register for the virtual event, please visit http://trustyourmedia.com/.
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Neil Ripley, Comscore, Inc., (646) 746-0579, firstname.lastname@example.org