comScore to Partner with Transform, Inc. on Local News Intelligence Service
Using the Local News Intelligence service, local stations are able to tie video elements such as location, story count and segment type to ratings, as well as connect social engagement to specific anchors, reporters, story types and ratings for their own station and competitor stations. Subscribed stations can identify what aspects of their news content – including those tied to their one-air promotional and external marketing effort – resonate across platforms.
"In today's competitive local news landscape, making the right decisions for everything from investing in new sets and brand positioning to talent, story order, cadence and topic, can deliver a significant difference to topline revenue and bottomline profitability," said
Along with providing television viewership data for the service, comScore will also be the exclusive sales channel for the Local News Intelligence service.
"comScore was our first choice to partner with as a best-in-class data source and as sales representation. Together we will take local news intelligence to the next level by bringing data-driven decision-making to performance and engagement. This is a momentous step to bring AI and machine learning to local news analysis," said
comScore and Transform will officially launch their partnership at the NAB Show, taking place
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.
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Hattie Young, comScore, Inc., (212) 277-6577, firstname.lastname@example.org