Executive Vice Chairman & President
Bill Livek has been in the business of measuring consumer behavior for more than three decades.
As Executive Vice Chairman & President for comScore, his passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in audience measurement.
Bill says his mission at comScore is to accelerate the pace of that innovation, and offer an improved solution for cross-platform measurement, not available anywhere else.
“Our expertise and information assets enable us to provide the most granular measurement solutions that reflect the ever-changing way that people are consuming content across platforms."
Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events.
Prior to joining comScore, Bill served as Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere. Bill previously served as Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), Co-President of Experian Research Services, Vice President of Sales/Marketing for Arbitron and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO.
When he’s not busy overseeing the advancement of comScore’s cross-platform initiative, Bill loves riding his road bicycle about 100 miles a week. His idea of a great vacation is a scenic, weeklong bike trip.
Chief Financial Officer
Chief Operating Officer
Cameron Meierhoefer is Chief Operating Officer at comScore, Inc, responsible for Technology, Analytic Operations, and Product Management. Mr. Meierhoefer was previously Executive Vice President of Analytics where he managed comScore’s data operations, including methodology and delivery across comScore’s syndicated products and custom marketing solutions. During his tenure at comScore, Mr. Meierhoefer has helped develop many of the industry solutions available at comScore. After early involvement in expanding comScore’s eCommerce products, Mr. Meierhoefer led capability development in a variety of financial services industries, Search and Advertising.
Prior to joining comScore in 2001, Mr. Meierhoefer helped build PC Data Online, a division of market research firm PC Data Inc. Previously, he spent several years in quantitative and qualitative social science research. Cameron holds a BS from Columbia University, and MS from the Georgia Institute of Technology.
General Counsel & Chief Compliance, Privacy and People Officer
Carol DiBattiste is General Counsel & Chief Privacy and People Officer at comScore. Ms. DiBattiste brings extensive legal, privacy, compliance and human resources leadership experience from both the public and private sectors to the company.
She advises the company on all legal matters, including strategic corporate initiatives, technology alliances, business transactions and intellectual property protection, litigation, and also oversees the company’s human resources and facilities departments. As Chief Privacy Officer, Ms. DiBattiste is responsible for establishing the company's privacy and data security policies, overseeing the implementation of such policies, and educating legislators, the press, industry and consumer groups and the general public about the company's approach and commitments to consumer privacy.
Prior to joining comScore, she served as the Executive in Charge and Vice Chairman of the Board of Veterans’ Appeals at the U.S. Department of Veterans Affairs. Ms. DiBattiste’s public sector work also included senior executive positions in the Departments of Defense, Justice and Homeland Security. Among her many distinguished roles, she served as the Under Secretary of the United States Air Force, Department of Defense, confirmed by the U.S. Senate, where she led a $70 billion, 710,000 military and civilian department responsible for recruiting, training and education, and readiness, and earlier as Principal Deputy General Counsel for the U.S. Navy. She was also the Deputy Administrator of the Transportation Security Administration (TSA), Department of Homeland Security, where she led a $5.3 billion, 55,000-employee agency. Ms. DiBattiste also served as a federal prosecutor and Deputy United States Attorney in the Southern District of Florida and as the Director of the Executive Office for United States Attorneys, where she led the operations of the 94 United States Attorneys’ Offices nationwide.
In the private sector, Ms. DiBattiste served as Chief Privacy Officer at ChoicePoint, where she also served as General Counsel and Chief Compliance Officer. ChoicePoint was acquired by Reed Elsevier/LexisNexis during her tenure. At LexisNexis/Reed Elsevier, she served as Senior Vice President, Privacy and Security. She has also served as General Counsel and Chief Administrative Officer at Geeknet, Inc., and Chief Legal, Privacy and Administrative Officer at Education Management Corporation. Previously, Ms. DiBattiste was a partner in the international law firm of Holland & Knight, where her specialties included government relations, corporate diversity counseling, and civil and criminal litigation.
Ms. DiBattiste graduated with a B.A. from LaSalle University and holds a J.D. from Temple University School of Law and an LL.M. from Columbia University School of Law. In addition, she has completed the Strategic Leadership Program at Harvard Business School and served in the U.S. Air Force as an officer and judge advocate (JAG).
Chief Revenue Officer
Chris Wilson has built a reputation in the research industry as a visionary by working daily to create the television measurement products of the future.
In his role as Chief Revenue Officer at comScore, he says his mission is to further the development of new products and services to measure TV across every platform and to better integrate our digital, TV and cross-platform sales efforts through consistent best practices across comScore's commercial teams.
Throughout his career, Mr. Wilson has played a critical role in the growth and evolution of TV measurement. Prior to his role at comScore, he served as Executive Vice President, National Television Products at both comScore and Rentrak; Senior Vice President, Sales at Scarborough Research Company; President at Experian Research Services; President & COO of Simmons Market Research Bureau; and CEO & President of LogicLab, a division of Merkle LLC.
When he’s not working to build and maintain key strategic relationships with national advertisers, agencies and TV networks, Mr. Wilson enjoys playing golf and scuba diving. He lives in New Jersey with his wife, three kids, a dog and a horse.
Chief Marketing Officer
Mark Donovan is Chief Marketing Officer at comScore, Inc, responsible for global marketing and corporate communications.
For more than two decades, Mark has been focused on research, product development and marketing with an emphasis on digital convergence, mobility and media measurement.
Formerly Senior Vice President of Mobile Products at comScore, Donovan joined the company in 2008 with its acquisition of M:Metrics, where he was SVP of Product and later served as CMO. Donovan was previously Director of Mobile Strategy and Mobile Services at RealNetworks, and Director of the University of Washington’s award-winning UWired unit.
He holds a B.B.A in Business and Entrepreneurship from Loyola Marymount University, an M.A. in Public Policy from San Diego State University and a Ph.D. in Political Science and Policy Studies from the University of Washington. Mark lives in Seattle.