comScore makes audiences and advertising more valuable. Put simply, we unify consumer behavior across all platforms and screens – including TV -- giving our clients a total view of the consumer. Because of this unique capability, we’re able to deliver trusted, independent metrics that help the market discern the true value of media.
Through our Multi-Platform Audience Measurement, Advertising Performance and Effectiveness, and Data and Workflow Integration solutions, we help our clients understand their total multi-platform audiences, know if their advertising is working, and access data where they want and need it. Core products and initiatives we offer that you may be familiar with include Media Metrix Multi-Platform (or MMX MP), Video Metrix Multi-Platform, validated Campaign Essentials, Industry Trust, and our forthcoming syndicated cross-media measurement offering, Xmedia.
With 15 years of experience in measuring how, when and where consumers are engaging with content and campaigns, comScore has unmatched expertise in solving industry challenges and helping clients change with the digital future. Our massive, unparalleled data sources -- such as our opt-in panel of 2 million individuals, our census network, partner demo data and partner sales data -- are the foundation for our products and enable us to provide precise measurement and insights at scale.
We work with over 2,500 clients worldwide, including all of the 10 largest internet companies and 48 out of the top 50 online properties. We’re the industry-preferred provider of digital audience measurement for media buyers, planners, and marketers. Forty-five of the top 50 advertising agencies are comScore clients, along with 10 out of 10 top CPG companies and nine out of 10 top media companies.