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Jun 12, 2018

comScore CEO to Discuss Cross-Platform Measurement and Trust in Advertising at AUDIENCExSCIENCE 2018

Six total experts from the independent measurement company will take the stage June 12 and 13

RESTON, Va., June 12, 2018 /PRNewswire/ -- comScore announced today that several of its senior leaders will be speaking at the Audience Research Foundation's (ARF) AUDIENCExSCIENCE conference at the Hyatt Regency Hotel in Jersey City, NJ.

New comScore logo (PRNewsFoto/comScore, Inc.)

The conference occurs over two days, Tuesday, June 12 and Wednesday, June 13. On Wednesday, June 13, the ARF will be hosting a fireside chat with newly appointed comScore CEO, Bryan Wiener, "Consumers, Cross-Platform & Trust," from 12:50 – 2:00 p.m. ET. During this conversation, Wiener will discuss his perspective on how the company plans to lead the industry in a world where consumer behavior is increasingly cross-platform and trust is the most powerful currency. 

Other senior comScore leaders will participate in panels and discussions throughout both days. A complete list of comScore participants and sessions below:

Tues, June 12, 11:00 – 12:10 p.m.
Taking Stock of Online/Offline Metrics
Six companies share how they measure media, produce metrics and how those metrics are defined.
Speaker:Josh Chasin – Chief Research Officer, comScore

Tues, June 12, 3:00 - 3:30 p.m.
The Power of CN ONE
What happens when measurement competitors come together to paint a complete picture of a cross touchpoint audience for Condé Nast?
Speaker:James Muldrow – Sr. Director, Product Management, comScore

Wed, June 13, 11:40 - 12:10 p.m.
Privacy in the Age of Big Data
Evaluating the use of micro-aggregate structures for audience measurement, breaking the tie to personal data.
Speaker: Frank Pecjack – SVP, Statistical Analysis, comScore

Wed, June 13, 11:40 - 12:10 p.m.
Psychographic Driven Tune-in Targets for Higher ROI
Psychographic targeting significantly improves ROI over demographics alone.
Speaker:David Algranati – SVP, Product Management, comScore

Wed, June 13, 12:50 - 2:00 p.m.
Consumers, Cross-Platform & Trust
As newly appointed CEO of comScore, Bryan Wiener will provide his perspective on how the company plans to lead the industry in a world where consumer behavior is increasingly cross-platform and trust is the most powerful currency.
Speaker:Bryan Wiener – CEO, comScore

Wed, June 13, 2:40 - 3:10 p.m.
Leveraging Advanced Audiences in Campaigns
How to build scalable advanced audience segments for TV advertising.
Speaker:Laura Fitzpatrick - VP, National Television Sales, comScore

About comScore
comScore (NASDAQ:SCOR) is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, comScore is delivering the future of measurement. For more information on comScore, please visit comscore.com.

 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/comscore-ceo-to-discuss-cross-platform-measurement-and-trust-in-advertising-at-audiencexscience-2018-300664498.html

SOURCE comScore

Hattie Young, comScore, Inc., 212-277-6577, press@comscore.com

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