comScore CEO to Discuss Cross-Platform Measurement and Trust in Advertising at AUDIENCExSCIENCE 2018
The conference occurs over two days,
Other senior comScore leaders will participate in panels and discussions throughout both days. A complete list of comScore participants and sessions below:
Taking Stock of Online/Offline Metrics
Six companies share how they measure media, produce metrics and how those metrics are defined.
The Power of CN ONE
What happens when measurement competitors come together to paint a complete picture of a cross touchpoint audience for Condé Nast?
Privacy in the Age of Big Data
Evaluating the use of micro-aggregate structures for audience measurement, breaking the tie to personal data.
Speaker: Frank Pecjack – SVP, Statistical Analysis, comScore
Psychographic Driven Tune-in Targets for Higher ROI
Psychographic targeting significantly improves ROI over demographics alone.
As newly appointed CEO of comScore,
Leveraging Advanced Audiences in Campaigns
How to build scalable advanced audience segments for TV advertising.
Hattie Young, comScore, Inc., 212-277-6577, firstname.lastname@example.org