<< Back
May 1, 2018

comScore Brings Advanced Audiences to its Flagship Digital Audience Measurement Solution

Inclusion of IAB, OTT and TV viewing segments allows media buyers and sellers to understand multi-platform audiences beyond age and gender

RESTON, Va., May 1, 2018 /PRNewswire/ -- comScore today announced the addition of new Advanced Audience segments to its digital audience measurement solution, Media Metrix Multi-Platform. The introduction of comScore Advanced Audiences™ provides Media Metrix subscribers with a deeper understanding of digital audiences based on their interests, lifestyles and behaviors. This is part of a broader comScore initiative to integrate Advanced Audiences across comScore products.

New comScore logo (PRNewsFoto/comScore, Inc.)

The initial release of Advanced Audiences in Media Metrix Multi-Platform includes IAB Digital Interests, which segment consumers by more than 300 diverse interest categories based on digital behavior. Future releases will include OTT and linear TV viewing segments to help marketers engage with these elusive, high-value audiences across platforms.

"With the industry's growing focus on audience-based planning and buying across screens, our customers want insights beyond traditional demographics," said Dan Hess, chief product officer at comScore. "By integrating Advanced Audiences into Media Metrix, we're helping marketers deploy content and campaigns that efficiently reach their most important consumers."

For more information about Media Metrix Multi-Platform and these new audience segments, please contact us.

About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.

Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore's expectations as to the impact of Plan Metrix Multi-Platform and the broader Media Metrix Multi-Platform family of products on the success of comScore's business. These statements involve risks and uncertainties that could cause our actual results to differ materially from expectations, including, but not limited to, comScore's ability to achieve its expected financial and operational results. For additional discussion of risk factors, please refer to comScore's respective Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that comScore makes from time to time with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov).

Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not intend or undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/comscore-brings-advanced-audiences-to-its-flagship-digital-audience-measurement-solution-300639756.html

SOURCE comScore

Hattie Young, comScore, Inc., (212) 277-6577, press@comscore.com

AddThis Sharing Sidebar
Show