comScore 2018 "Online Banking in Europe" Report Shows 70 percent of the EU5 Digital Population Accessed a Banking Website or App in March 2018
Online banking adoption is relatively high in
"The banking sector is transforming itself quickly, fuelled by changes in the competitive landscape, the technology landscape (think fintech), and consumer behaviour," said Guido Fambach, senior vice president, EMEA at comScore. "The 2018 'Online banking in
Insights included in the Report include:
- Penetration of mobile banking was highest in
Spainand Italy: in March 2018, 48 percent of digital consumers were accessing banking services through smartphones or tablets almost exclusively.
- Heavy users represent 20 percent of the online banking audience, but 71 percent of the total time spent on the sites. The probability to find heavy users in different site categories varies widely. For example, in
Francethey are 2.2 times more likely to be found on automotive sites than on social media sites.
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Iva Gotovac, comScore, +44 (0)2031111730, firstname.lastname@example.org