comScore Releases March U.S. Search Engine Rankings
RESTON,
Va., April 17, 2007 –
comScore, a leader in measuring the digital world, today released its monthly
qSearch analysis of activity across competitive search engines. In March 2007, Google Sites captured 48.3 percent
of the U.S. search market, gaining 0.2 share points from the previous
month. Yahoo! Sites maintained its
second place ranking with 27.5 percent of U.S. searches, followed by Microsoft
Sites (10.9 percent), Ask Network (5.2 percent) and Time Warner Network (5.0
percent).
Share
of Online Searches by Engine February
2007 – March 2007 Total
U.S. Home, Work and University Internet Users Source:
comScore qSearch |
|||
|
Feb-07 |
Mar-07 |
Pt Chg
vs. Previous Month |
Total Internet Population |
100% |
100% |
N/A |
Google Sites |
48.1 |
48.3 |
0.2 |
Yahoo! Sites |
28.1 |
27.5 |
-0.6 |
Microsoft Sites |
10.5 |
10.9 |
0.4 |
Ask Network |
5.0 |
5.2 |
0.2 |
Time Warner Network |
4.9 |
5.0 |
0.1 |
•
Americans
conducted 7.3 billion searches online in March, up 6 percent versus February and
14 percent versus March 2006.
•
Google
Sites led the pack with 3.5 billion search queries performed, followed by Yahoo
Sites (2.0 billion), Microsoft Sites (798 million), Ask Network (379 million),
and Time Warner Network (368 million).
For more information on comScore qSearch, please email searchsolutions@comscore.com or
call
(650)
244-5412.
comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit