RESTON, Va. , Jan. 20, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engagement for the week ending January 10, 2021 .
2020 global box office hits impressive $12.2 billion despite profound impact of COVD-19 pandemic on movie industry RESTON, Va. , Jan. 15, 2021 /PRNewswire/ -- New information from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, shows how
In initial survey, leading snack brand saw double-digit brand attribution lift across multiple indicators RESTON, Va. , Jan. 12, 2021 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the
Breakthrough partnerships bring comprehensive audience segments to advertisers via Comscore's Predictive Audiences RESTON, Va. , Jan. 11, 2021 /PRNewswire/ -- With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the
Investment will accelerate the industry's shift to census-based audience and impression measurement New data licenses solidify the future of advanced audience currency for the media industry Creates ability to shape next generation of advanced audience and advertising measurement RESTON, Va. , Jan.
Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019 RESTON, Va. , Dec. 18, 2020 /PRNewswire/ -- As consumers increasingly turned to online shopping this holiday season, ongoing research from Comscore (Nasdaq: SCOR), a trusted partner for planning,
Visitation to retail sites spiked 33% in days leading up to Thanksgiving, driven by earlier-than-normal holiday deals, while retail website visitation on Black Friday was up only 14% year-over-year RESTON, Va. , Dec. 10, 2020 /PRNewswire/ -- Amid the continuing COVID-19 pandemic, new research from
TEGNA stations in 18 markets now using Comscore as exclusive local television currency RESTON, Va. , Dec. 10, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a renewal agreement with TEGNA Inc.
Trend highlights e-commerce growth opportunity as holiday season peaks RESTON, Va. , Dec. 9, 2020 /PRNewswire/ -- With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that
Gray now using Comscore local TV currency exclusively in 87 of their 94 markets RESTON, Va. , Dec. 7, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a renewal and expansion agreement with Gray
Industry-first capabilities unlock open exchange programmatic contextual targeting at the content level for CTV and livestream RESTON, Va. , Dec. 3, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath ,
Webinar inspired by Comscore's award-winning Gold Star Learning Program that supports and motivates employees' pursuit of new technology skills RESTON, Va. , Dec. 2, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms,
Industry-leading certification underscores Comscore's commitment to privacy best practices RESTON, Va. , Dec. 1, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is pleased to announce that Alyra Liriano, Counsel,
RESTON, Va. , Nov. 23, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu , the world's in-game advertising leader, with Comscore's industry-leading Validated Campaign
Technical achievement improves Comscore's industry-leading invalid traffic detection capabilities for more accurate audience measurement RESTON, Va. , Nov. 19, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today
Time spent on mobile increased year-over-year despite on-the-go restrictions during COVID-19 pandemic Total time spent viewing videos on mobile increased 65% from August 2017 to August 2020 RESTON, Va. , Nov. 18, 2020 /PRNewswire/ -- As consumers around the world spend more time online, new
RESTON, Va. , Nov. 17, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is thrilled to announce that Veronica Torres , Chief Privacy Officer, Comscore , will speak on the 'Women Leading Privacy Teams' panel on November
Integration enables seamless management of theatrical hardware and content RESTON, Va. , Nov. 16, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a partnership with Ballantyne Strong, Inc.'s (NYSE
Pinnacle pivots to Comscore's audience- and impression-based currency RESTON, Va. , Nov. 10, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service marketing agency Pinnacle Advertising
RESTON, Va. , Nov. 9, 2020 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today provided an update regarding its review of strategic alternatives announced last year.
Television Revenue Rebounds During Pandemic Continued Momentum with TV, Digital and Agency Clients RESTON, Va. , Nov. 9, 2020 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for
Multi-year agreement emphasizes Comscore's ongoing commitment to innovation to meet the movie industry's next generation needs RESTON, Va. , Nov. 2, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a
RESTON, Va. , Oct. 29, 2020 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it plans to hold a conference call on Monday, November 9 th at 5:00 p.m.
Signature annual research captures latest trends, shifting consumer behavior RESTON, Va. , Oct. 29, 2020 /PRNewswire/ -- As consumers continue to spend a majority of their time online on mobile devices, the way that they engage with apps and content has changed.
RESTON, Va. , Oct. 28, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to share that Rachel Gantz , General Manager, Activation Services, Comscore will be speaking at The 614 Group's Virtual Brand Safety