Comscore Everywhere Launches as a New Standard for Single-Source Cross-Platform Measurement
As it launches, Comscore Everywhere™ represents a seamless blend of media platforms, with proper deduplication and contextualization to inform the media transaction marketplace in a way that is stable, accurate, fair, reliable, and reflective of true consumer behavior. Comscore Everywhere™ will also create a common comparable "Audience Definition" across media and screens powered by a singular dataset and methodology.
"Consumers don't think in terms of linear versus streaming versus digital—they think of content," said
Building on today's launch,
"As the fragmentation of consumer media consumption habits accelerates, the need for a holistic audience intelligence platform is more urgent than ever," said
Comscore Everywhere™ builds on the success of Comscore Campaign Ratings, which is the only solution in market today that is able to measure deduplicated reach and frequency across linear TV, CTV, and digital. Comscore also achieved a series of significant technological advancements in 2021:
- Launched Comscore TV, the streamlined national and local TV measurement suite that provides television buyers and sellers superior data flexibility with exciting new features and customizable reports to meet their video measurement needs.
- First measurement provider to deliver deduplicated advertising campaigns on YouTube and YouTube TV across all devices including Connected TV
- Introduction of state-of-the-art personification methodology to capture person-level co-viewing
- Expansion of Comscore Consumer Intelligence to all 210 local markets to deliver unmatched monthly reporting of consumer retail visitation and online shopping tied to television and digital viewing behavior at the local market level.
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Neil Ripley, Head of Corporate Communications, (646) 746-0579, firstname.lastname@example.org