New solution matches advanced audience segments to congressional districts to help local stations optimize political advertising sales RESTON, Va. , March 5, 2020 /PRNewswire/ -- Campaigning for the House of Representatives is in full swing across the country, and voters in every Congressional
RESTON, Va. , March 6, 2020 /PRNewswire/ -- New research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, shows visitation to electric vehicle segment websites surged 92 percent in the 2019 calendar year compared to 2018.
RESTON, Va. , March 11, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, and iHeartMedia, the leading audio company in America and the No. 1 commercial podcast publisher, today announced a renewal agreement that enables iHeartMedia to
New collaboration highlights Comscore's dedication to innovating esports, gaming and livestreaming measurement across platforms RESTON, Va. , March 12, 2020 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announced today a
First of an ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behavior changes across platforms RESTON, Va. , March 18, 2020 /PRNewswire/ -- As the global Coronavirus crisis grows, consumers are making significant changes to the way they
New contextual targeting filters give brands the tools to protect themselves from unwanted association with the global health crisis created by COVID-19 RESTON, Va. , March 19, 2020 /PRNewswire/ -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across
Auto manufacturers begin launching initiatives to entice shopper engagement RESTON, Va. , March 23, 2020 /PRNewswire/ -- As the world continues to confront the Coronavirus pandemic, the auto industry is preparing for a disruption in its business, with manufacturers already announcing plant
Gaming consoles (+48%), smart speakers (+44%), streaming boxes/sticks (+38%) and connected TVs (+37%) all saw significant year-over-year upticks RESTON, Va. , March 24, 2020 /PRNewswire/ -- New research from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media
Millions of Americans are turning to their televisions as a core source of news, information and entertainment RESTON, Va. , March 25, 2020 /PRNewswire/ -- New research from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, finds that in
Households using OTT up 28 percent, total OTT hours up 13 percent year-over-year RESTON, Va. , March 27, 2020 /PRNewswire/ -- The latest research from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, finds that OTT streaming has