Comscore Finds Consumers Embracing Live Broadcast & Cable Television Programming During Coronavirus Pandemic
- Viewing of cable news networks increased 73 percent vs. the same week in 2019 (comparing
March 16-20to the same week in 2019). "Daytime" and "Early Fringe" ( 4:00 to 7:30 p.m.) viewing is driving this increase, with 102 percent and nearly 82 percent increases vs. the same week in 2019, respectively.
- Financial news networks saw a significant viewing bump. Looking at two of the highest rated financial news networks in aggregate, we see huge increases across dayparts. Specifically, "Early Fringe" had nearly 160 percent increase vs. the same week in 2019 and "Daytime" had a nearly 140 percent increase.
- Viewing of the big four broadcast networks has increased nearly 19 percent vs. the same week in 2019 (includes
ABC, NBC, CBSand Fox). Once again, "Daytime" and "Early Fringe" viewing are driving this trend with 31 percent and 35 percent increases vs. the same week in 2019, respectively.
- Daytime viewing of children's programming networks has increased nearly 31 percent.
"Our information shows that in these uncertain times, Americans are relying heavily on television for both news and entertainment," said
As consumption shifts,
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Neil Ripley, Comscore, Inc., (646) 746-0579, firstname.lastname@example.org