Management
Matt McLaughlin
Chief Executive Officer
Matt McLaughlin has had a long & distinguished career as both an advertising technology executive and a Naval officer. Prior to his appointment as CEO, he served as Chief Operating Officer of DoubleVerify Holdings, Inc., a software platform for digital media measurement and analytics, from 2011 to 2022. As COO of DoubleVerify, Mr. McLaughlin directed its product, engineering and sales operations activity, including managing over half the company’s employees. He served as a Senior Advisor at DoubleVerify from March 2022 to July 2022.
Prior to joining DoubleVerify, Mr. McLaughlin served as President and Chief Operating Officer of CUNet, LLC, an online marketing agency and software subsidiary of Nelnet, Inc., from 2008 to 2011. Earlier in his career, he served as General Manager of Audience and Media at BDMetrics Inc., an information technology company; Vice President of Performance Media at VNC Communications, Inc (d/b/a Performics), a performance marketing subsidiary of DoubleClick Inc.; Senior Vice President of Operations at Heavy Hammer, Inc., a technology company; Director of Business Technology, Search Marketing and Email & Affinity Marketing at Advertising.com, Inc., an online advertising company that was acquired by AOL, Inc.; and an Applications Technology Sales Consultant for Oracle Corporation, a multinational computer technology company.
Formerly, Mr. McLaughlin served as a U.S. Navy Submarine Officer from 1992 to 2000. He received a M.A. (Cantab) in Natural Science from the University of Cambridge and B.S. in Computer Science from the United States Naval Academy.
Matt McLaughlin has had a long & distinguished career as both an advertising technology executive and a Naval officer. Prior to his appointment as CEO, he served as Chief Operating Officer of DoubleVerify Holdings, Inc., a software platform for digital media measurement and analytics, from 2011 to 2022. As COO of DoubleVerify, Mr. McLaughlin directed its product, engineering and sales operations activity, including managing over half the company’s employees. He served as a Senior Advisor at DoubleVerify from March 2022 to July 2022.
Prior to joining DoubleVerify, Mr. McLaughlin served as President and Chief Operating Officer of CUNet, LLC, an online marketing agency and software subsidiary of Nelnet, Inc., from 2008 to 2011. Earlier in his career, he served as General Manager of Audience and Media at BDMetrics Inc., an information technology company; Vice President of Performance Media at VNC Communications, Inc (d/b/a Performics), a performance marketing subsidiary of DoubleClick Inc.; Senior Vice President of Operations at Heavy Hammer, Inc., a technology company; Director of Business Technology, Search Marketing and Email & Affinity Marketing at Advertising.com, Inc., an online advertising company that was acquired by AOL, Inc.; and an Applications Technology Sales Consultant for Oracle Corporation, a multinational computer technology company.
Formerly, Mr. McLaughlin served as a U.S. Navy Submarine Officer from 1992 to 2000. He received a M.A. (Cantab) in Natural Science from the University of Cambridge and B.S. in Computer Science from the United States Naval Academy.
Steve Bagdasarian
Chief Commercial Officer
Steve Bagdasarian is Comscore’s Chief Commercial Officer and a seasoned digital technology executive.
Focused on delivering growth above target in high-velocity, high-growth environments, Steve joined Comscore in 2022. Over 15+ years his roles have spanned operations, strategy, business development, product and marketing analytics.
Steve Bagdasarian is Comscore’s Chief Commercial Officer and a seasoned digital technology executive.
Focused on delivering growth above target in high-velocity, high-growth environments, Steve joined Comscore in 2022. Over 15+ years his roles have spanned operations, strategy, business development, product and marketing analytics.
Mary Margaret Curry
Chief Financial Officer
Greg Dale
Chief Operating Officer
Greg Dale is an accomplished executive with a wide breadth of functional expertise, and a proven track record of driving innovation and growth at data and analytics businesses.
Greg was part of the Comscore team from 1999 to 2016, and rejoined Comscore through the 2021 acquisition of the social media measurement company, Shareablee, where he also served as Chief Operating Officer.
Prior to Shareablee, Greg served as COO for Persado (an AI Based Marketing Content Platform), he focused on enabling scale by driving a product migration from manual operations requiring a full-service model to a client facing portal. He also developed a learning culture at Persado to foster internal product knowledge as well as understanding the ecosystem it operates in which is key to AI based product adoption.
Greg was a founding member of Comscore where he played a critical role in the creation of their core syndicated products and led them through their high growth period as they scaled from startup through their IPO. Throughout his career at Comscore, spanning 3 to 1,000+ employees, Greg created a culture of innovation producing industry-first products and services in multiple areas such as search, video, advertising, and mobile measurement.
Greg began his history of working with data and analytic firms at Information Resources, Inc., one of the early pioneers in using big data to drive CPG research and analytics. He is a graduate of Purdue University.
Greg Dale is an accomplished executive with a wide breadth of functional expertise, and a proven track record of driving innovation and growth at data and analytics businesses.
Greg was part of the Comscore team from 1999 to 2016, and rejoined Comscore through the 2021 acquisition of the social media measurement company, Shareablee, where he also served as Chief Operating Officer.
Prior to Shareablee, Greg served as COO for Persado (an AI Based Marketing Content Platform), he focused on enabling scale by driving a product migration from manual operations requiring a full-service model to a client facing portal. He also developed a learning culture at Persado to foster internal product knowledge as well as understanding the ecosystem it operates in which is key to AI based product adoption.
Greg was a founding member of Comscore where he played a critical role in the creation of their core syndicated products and led them through their high growth period as they scaled from startup through their IPO. Throughout his career at Comscore, spanning 3 to 1,000+ employees, Greg created a culture of innovation producing industry-first products and services in multiple areas such as search, video, advertising, and mobile measurement.
Greg began his history of working with data and analytic firms at Information Resources, Inc., one of the early pioneers in using big data to drive CPG research and analytics. He is a graduate of Purdue University.
Sara Dunn
Chief People Officer
Sara is an experienced HR leader who brings trust, accountability and grit to the heart of Comscore. With more than 20 years of human resource experience, she is known for building highly engaged, high performing cultures through seasons of rapid change.
As Chief People Officer at Comscore, Sara leads global HR strategies, programs, and practices, overseeing the teams responsible for talent management and acquisition, learning and development, organizational design and effectiveness, and compensation and benefits.
Since joining Comscore in 2011, Sara has played a critical role in anchoring people around growth in complex, innovative, and high-velocity environments. Sara’s impact has been felt widely across the organization. She is recognized as a trusted business partner with a knack for driving focus on leadership strength, talent development, improving system and operational capabilities, and culture.
Prior to joining Comscore in 2010, Sara amassed broad HR expertise across a diverse set of industries, including at AOL, ExxonMobil, and Federated Department Stores. Sara holds a Bachelor of Science in Industrial & Labor Relations from Cornell University.
Sara is an experienced HR leader who brings trust, accountability and grit to the heart of Comscore. With more than 20 years of human resource experience, she is known for building highly engaged, high performing cultures through seasons of rapid change.
As Chief People Officer at Comscore, Sara leads global HR strategies, programs, and practices, overseeing the teams responsible for talent management and acquisition, learning and development, organizational design and effectiveness, and compensation and benefits.
Since joining Comscore in 2011, Sara has played a critical role in anchoring people around growth in complex, innovative, and high-velocity environments. Sara’s impact has been felt widely across the organization. She is recognized as a trusted business partner with a knack for driving focus on leadership strength, talent development, improving system and operational capabilities, and culture.
Prior to joining Comscore in 2010, Sara amassed broad HR expertise across a diverse set of industries, including at AOL, ExxonMobil, and Federated Department Stores. Sara holds a Bachelor of Science in Industrial & Labor Relations from Cornell University.
Brian Pugh
Chief Product Officer
Brian Pugh is a highly accomplished executive with over 25 years of expertise in media measurement, analytics, innovation, and technology transformation.
As Chief Product Officer at Comscore, Brian is dedicated to driving innovation and delivering value to customers by integrating Comscore’s data solutions across the entire media lifecycle, from planning to performance measurement. His deep experience as EVP of Analytics has been pivotal in developing advanced methods that blend traditional panel data with digital census information—ushering in Comscore’s cutting-edge media measurement capabilities. Additionally, Brian's tenure as Comscore’s Chief Information Officer enables him to strategically align data and technology with the company’s product vision, ensuring that new solutions are not only innovative but also future-proofed for cross-platform environments.
Brian holds dual Bachelor of Science degrees in Finance and Management Information Systems from George Mason University. He resides in Virginia with his wife, their three children, and three rescue dogs. When he's not shaping the future of media measurement, Brian enjoys spending time outdoors running, hiking, or playing tennis.
Brian Pugh is a highly accomplished executive with over 25 years of expertise in media measurement, analytics, innovation, and technology transformation.
As Chief Product Officer at Comscore, Brian is dedicated to driving innovation and delivering value to customers by integrating Comscore’s data solutions across the entire media lifecycle, from planning to performance measurement. His deep experience as EVP of Analytics has been pivotal in developing advanced methods that blend traditional panel data with digital census information—ushering in Comscore’s cutting-edge media measurement capabilities. Additionally, Brian's tenure as Comscore’s Chief Information Officer enables him to strategically align data and technology with the company’s product vision, ensuring that new solutions are not only innovative but also future-proofed for cross-platform environments.
Brian holds dual Bachelor of Science degrees in Finance and Management Information Systems from George Mason University. He resides in Virginia with his wife, their three children, and three rescue dogs. When he's not shaping the future of media measurement, Brian enjoys spending time outdoors running, hiking, or playing tennis.
Frank Friedman
Chief Data and Analytics Officer and Head of Measurement
With a career spanning agency, research, publishing, and client leadership, as Comscore’s Chief Data and Analytics Officer and Head of Measurement, Frank Friedman oversees Comscore’s data governance, drives currency adoption efforts, and develops tailored measurement playbooks for a variety of customers, where one size does not fit all.
Committed to advancing data analytics, rigorous measurement governance, and fostering collaboration, Friedman has held pivotal board and committee positions with industry bodies and key organizations. He has extensive sell-side and buy-side experience, including the role of Senior Vice President Data Research Analytics for Local Media at The E.W. Scripps Company and executive management positions at the Publicis Groupe of agencies. Friedman joined Comscore in January 2025.
With a career spanning agency, research, publishing, and client leadership, as Comscore’s Chief Data and Analytics Officer and Head of Measurement, Frank Friedman oversees Comscore’s data governance, drives currency adoption efforts, and develops tailored measurement playbooks for a variety of customers, where one size does not fit all.
Committed to advancing data analytics, rigorous measurement governance, and fostering collaboration, Friedman has held pivotal board and committee positions with industry bodies and key organizations. He has extensive sell-side and buy-side experience, including the role of Senior Vice President Data Research Analytics for Local Media at The E.W. Scripps Company and executive management positions at the Publicis Groupe of agencies. Friedman joined Comscore in January 2025.