Comscore Reports Surging Levels of In-Home Data Usage
According to
"If the current quarantines continue across the country, we expect this upward data usage trend to continue, as consumers shift their work, school, information gathering, shopping and entertainment habits amidst the COVID-19 crisis," said
Percent Change in Average Monthly In-Home Data Usage by Device |
||||||||
2019 VS. 2020 - GIGABYTES RECEIVED |
||||||||
CONNECTED |
GAMING |
PC/MAC |
PHONE |
SMART |
STREAMING |
TABLET |
GRAND |
|
JAN |
+26% |
+6% |
-3% |
+21% |
+7% |
+24% |
+18% |
+16% |
FEB |
+22% |
+12% |
-5% |
+27% |
-4% |
+21% |
+15% |
+16% |
MAR* |
+27% |
+12% |
-4% |
+34% |
+30% |
+24% |
+12% |
+18% |
Source: Comscore Total Home Panel Custom Reporting |
||||||||
*March compares same 17-day period for both 2019 and 2020 |
Average Daily In-Home Data Usage by Device |
||||||||
GIGABYTES RECEIVED |
||||||||
SUN/MON/TUES |
CONNECTED |
GAMING |
PC/MAC |
PHONE |
SMART |
STREAMING |
TABLET |
GRAND |
|
2.6 |
3 |
1.4 |
0.7 |
0.1 |
3.9 |
0.4 |
12 |
|
3.6 |
4.4 |
1.6 |
1 |
0.1 |
5.4 |
0.6 |
16.6 |
PERCENT CHANGE |
+37% |
+48% |
+15% |
+53% |
+44% |
+38% |
+33% |
+38% |
Source: Comscore Total Home Panel Custom Reporting |
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SOURCE
Press, Neil Ripley, Comscore, Inc., (646) 746-0579, press@comscore.com