comScore Releases Top Canadian Web Rankings for February 2008
TORONTO, Mar 27, 2008 (Canada NewsWire via COMTEX News Network) --
Tax Category Experiences 17-Percent Jump in Visitors as Tax Deadline Looms
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comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its February 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its comScore Media Metrix service. February, a month that generally exhibits lower visitation totals as a result of having fewer days, saw increases in the tax category as Canadians continued to prepare for tax season. The Mozilla Organization jumped 61 percent due to a Firefox browser upgrade, while Google Sites maintained its #1 position in the Top 25 Properties ranking for the second consecutive month, after first grabbing the top position in January.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
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"February's seasonal decline in visitation means that few categories experienced gains during the month," said Brent Bernie, president of comScore Media Metrix, comScore Canada. "However, with the April 30 deadline for tax filing fast approaching, the tax category was one of the biggest gainers for the month."
Top Gaining Site Categories for February 2008
Top 10 Gaining Site Categories by Number of Canadian Unique Visitors
February 2008 vs. January 2008
Total Canada -- Home and Work Locations*
Source: comScore Media Metrix
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Total Unique Visitors (000)
Jan-2008 Feb-2008 % Change
Total Internet : Total Audience 23,802 23,814 0
Genealogy 1,705 2,021 19
Taxes 2,591 3,041 17
Lotto/Sweepstakes 5,219 5,725 10
Weather 9,719 10,374 7
Automotive -- Manufacturer 4,225 4,492 6
Real Estate 7,107 7,265 2
Sports 11,887 12,032 1
Flowers/Gifts/Greetings 5,749 5,818 1
Car Rental 723 729 1
Jewelry/Luxury Goods/Accessories 1,686 1,699 1
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* Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
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Top Gaining Properties for February 2008
Top 10 Gaining Properties by Number of Canadian Unique Visitors*
February 2008 vs. January 2008
Total Canada -- Home and Work Locations**
Source: comScore Media Metrix
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Property Total Unique Visitors (000)
Jan-2008 Feb-2008 % Change
Total Internet : Total Audience 23,802 23,814 0
Funbox.com 615 2,467 301
WildTangent Network 1,472 2,507 70
The Mozilla Organization 2,090 3,360 61
MacRAE'S Owen Media Network 2,051 2,336 14
Ticketmaster 2,400 2,630 10
Glam Media 3,980 4,360 10
Canwest Digital 4,511 4,854 8
Canada Revenue Agency 2,339 2,505 7
CBS Corporation 2,334 2,428 4
Demand Media 3,110 3,236 4
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* Ranking based on the top 100 Canadian properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
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Top 25 Properties for February 2008
Top 25 Properties by Number of Canadian Unique Visitors*
February 2008 vs. January 2008
Total Canada -- Home and Work Locations**
Source: comScore Media Metrix
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Total
Unique
Visitors
Feb-08 Jan-08 (000)
Rank Rank Property Feb-08
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N/A N/A Total Internet : Total Audience 23,814
1 1 Google Sites 22,389
2 2 Microsoft Sites 22,224
3 3 Yahoo! Sites 16,150
4 4 FACEBOOK.COM 15,145
5 5 eBay 13,109
6 6 Wikipedia Sites 11,367
7 7 AOL LLC 9,929
8 8 Yellow Pages Group 9,412
9 9 Amazon Sites 8,602
10 10 Apple Inc. 8,315
11 11 Canoe Network 8,291
12 13 CTVglobemedia 7,922
13 15 The Weather Network Meteomedia 7,658
14 12 Fox Interactive Media 7,485
15 17 Ask Network 7,361
16 16 New York Times Digital 7,314
17 14 CNET Networks 7,129
18 18 Viacom Digital 6,011
19 19 CBC-Radio Canada Sites 5,997
20 20 Adobe Sites 5,523
21 21 Time Warner -- Excluding AOL 5,366
22 22 Gorilla Nation 5,087
23 23 WhitePages 4,876
24 27 Canwest Digital 4,854
25 24 Expedia Inc 4,495
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* Ranking based on the top 100 Canadian properties in February 2008.
** Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
About comScore
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comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate
SOURCE: comScore, Inc.
Sarah Radwanick of comScore, Inc., +1-312-775-6538, press@comscore.com Web Site: http://www.comscore.com/
Copyright (C) 2008 CNW Group. All rights reserved.
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