TOKYO, Sept 12, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today announced that it has launched qSearch 2.0 in Japan. The product offers the first panoramic, worldwide view of online search activity, providing granular, in-depth analysis of the search universe it encompasses. It encapsulates a broad spectrum of analytics, including:

-- The Top 50 worldwide Internet properties where search activity is observed, including such sites as MySpace, Baidu, and Naver in addition to the major search engines -- Search locations in all major vertical markets, such as Rakuten and Amazon in the retail sector -- Partner Search -- tracking of searches initiated on specific sites that are redirected to major search engine sites -- Cross-Channel Search -- tracks multiple searches when employing more than one search tab (e.g. Web, images, news) for a single search term -- Local Search -- maps, directions, and local directory listings -- Comprehensive reporting on worldwide search, including individual country reporting for Japan, the U.S., China, Korea, Canada, Mexico, the U.K., France, and Germany, with additional countries to follow.



Maru Sato, SVP, comScore Japan KK, said: "As online search becomes ubiquitous and more important to both consumers and marketers alike, it is critical to have credible 3rd party data available in the marketplace to track and analyze activity. With qSearch 2.0, comScore is leading the way in measuring a search landscape heavily affected by Web 2.0, and providing the most comprehensive and accurate view available of the entire search market."

Yahoo and Google in battle for the Japanese Search Market

In July 2007, 5.8 billion online searches were conducted in Japan, up 21.9 percent from July 2006. Yahoo! has the largest share of searches at 47.4 percent, but Google is coming on strongly with a share of 35.0 percent. Google's search volume has increased 53.3 percent in the last 12 months while Yahoo!'s number of searches is down 12.4 percent.

Google appears to be picking up more of the active searchers as their users completed an average of 64.5 searches per searcher in July 2007, versus 56.0 searches per searcher on Yahoo!



comScore qSearch 2.0 Report Total Japanese Internet Audience July 2007 vs. July 2006 Target: All Segments Search Type: All Searches July 2006 July 2007 Change

Total Internet Searches (MM) 4,754 5,795 21.9% Yahoo! Searches (MM) 3,134 2,744 -12.4% Searches Per Searcher 62.8 56.0 -10.9% Share of Searches 65.9% 47.4% -18.6 Google Searches (MM) 1,322 2,027 53.3% Searches Per Searcher 44.1 58.6 32.7% Share of Searches 27.8% 35.0% 7.2

About comScore



comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com

SOURCE comScore, Inc.



http://www.comscore.com



Copyright ^© 2007 PR Newswire. All rights reserved

News Provided by COMTEX