TOKYO, July 8, 2007 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released the first comprehensive review of Internet behavior covering 10 countries in the Asia-Pacific region. The comScore World Metrix study reveals that in May there were nearly 284 million people age 15 or older who accessed the Internet from either a home or work computer in the region. This represents 10 percent of the Asian-Pacific population 15 years of age and older. The average person in the Asia-Pacific region visited the Internet on 13.8 days in the month and spent 20.2 hours viewing 2,171 pages. This compares to the global averages of 17.1 usage days per month, 25.2 hours per month, and 2,519 pages per month, indicating that the Asia-Pacific region's PC-based Internet usage is somewhat lower than the rest of the world.

The comScore study compares activity across the 10 countries where comScore reports on Internet usage with a consistent panel-based measurement for harmonized cross-country comparisons. Significant findings from the study include:

    -- South Korea boasts the greatest rate of Internet usage, with 65 percent
       of its population using the Internet in May (home and work locations,
       age 15 or older), followed by Australia (62 percent), New Zealand (60
       percent) and Hong Kong (59 percent).  India has the lowest penetration
       at just 3 percent.

    -- China clearly has the largest online population with 91.5 million
       people (age 15 or older accessing the Internet from either a home or a
       work computer in May 2007), but this translates to a penetration of
       only 9 percent of the country's population.  Japan has 53.7 million
       users (49 percent penetration) and South Korea 26.3 million (65 percent
       penetration).  Combined, these 3 countries account for 60 percent of
       the region's Internet population.

    -- South Korea has the most active online population, using the Internet
       an average of 17.4 days per person in May, and dedicating 31.2 hours to
       viewing 4,546 pages during the month - twice as many pages as the
       regional average of 2,171 pages per user.

    -- New Zealanders constitute the smallest online population in the region
       (1,949 million people) but are online 16.4 days per month, versus the
       regional average of 13.8 days.



    Asia-Pacific Online Audience
    May 2007
    All Asia-Pacific - Home and Work Locations, Age 15+*
    Source: comScore World Metrix

                   Monthly            Average  Average   Average    Average
                   Unique   Internet   Daily    Usage    Monthly    Monthly
                   Users    Penetra-   Users  Days per Hours per  Pages Viewed
                   (000)*     tion**   (000)*    User     User      per User

    Worldwide     771,997     16%    427,005    17.1      25.2      2,519
    Asia-
     Pacific***   283,519     10%    126,398    13.8      20.2      2,171
    Australia      10,109     62%      5,147    15.8      21.2      1,758
    China          91,527      9%     38,023    12.9      19.3      2,279
    Hong Kong       3,550     59%      1,924    16.8      25.5      2,545
    India          22,805      3%      8,415    11.4      14.7      1,400
    Japan          53,682     49%     26,157    15.1      19.2      2,200
    Malaysia        7,521     45%      2,362     9.7      15.2      1,239
    New Zealand     1,949     60%      1,030    16.4      20.7      1,824
    Singapore       2,226     58%      1,113    15.5      25.7      2,406
    South Korea    26,278     65%     14,718    17.4      31.2      4,546
    Taiwan          9,319     50%      4,814    16.0      27.4      2,659



    *  Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    ** Estimated Users age 15+ active within 30 days from Home or Work
       computer as a percentage of total country population age 15+.
    ***Total Asia-Pacific, including countries other than the 10 countries
       that comScore provides individual country-level reporting.

    -- Yahoo! Sites are the most popular in the region, ranking in the top
       three positions in seven of the ten countries studied.



    Asia-Pacific Online Audience
    May 2007
    All Asia-Pacific - Home and Work Locations, Age 15+*
    Source: comScore World Metrix

                          Top 3 Properties Based on Monthly Unique Visitors

                              1                  2                   3

    Worldwide            Google Sites     Microsoft Sites      Yahoo! Sites
    Asia-Pacific*        Yahoo! Sites     Microsoft Sites      Google Sites
    Australia            Microsoft Sites  Google Sites         Yahoo! Sites
    China                Microsoft Sites  Baidu Sites          TENCENT
    Hong Kong            Yahoo! Sites     Microsoft Sites      Google Sites
    India                Yahoo! Sites     Google Sites         Microsoft Sites
    Japan                Yahoo! Sites     Microsoft Sites      Google Sites
    Malaysia             Yahoo! Sites     Google Sites         Microsoft Sites
    New Zealand          Microsoft Sites  Google Sites         Fairfax Media
    Singapore            Yahoo! Sites     Microsoft Sites      Google Sites
    South Korea          NHN Corporation  Lycos Sites          Microsoft Sites
    Taiwan               Yahoo! Sites     Microsoft Sites      Google Sites

    *  Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    ** Total Asia-Pacific, including countries other than the 10 countries
       that comScore provides individual country-level reporting.

"We all know that the Asia-Pacific region is large and that Internet usage is growing rapidly. What is fascinating about this study is that it allows us to compare Internet usage across countries using a consistent measurement methodology and to then determine where PC-based Internet engagement is most developed. We are looking forward to providing additional insight into the online dynamics of this important region in the future," commented Bob Ivins, executive vice president of comScore.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com.

SOURCE comScore, Inc.

Bob Ivins of comScore, +44 (0) 207 099 1761, bivins@comscore.com; or Maru Sato of
comScore Japan KK, +81 3 5789 5555, msato@comscore.com

http://www.comscore.com

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