comScore Reports Traffic to Leading French Sites in May
London, UK, June 29, 2007 comScore (NASDAQ: SCOR), a leader in measuring the digital world, today reported the top French Internet properties and the top gaining properties for May, based on data collected through the comScore World Metrix audience measurement service. The national focus shifted from the French presidential elections to taxes, shopping and the weather as seen in the findings below:
- Google continued to be the most-visited property in France with 17.8 million visitors in May, reaching 69 percent of all French Web users.
- Taxes were on the minds of French Web users in May, as government sites Impots.gouv.fr, Finances.gouv.fr, and CNAF all ranked among the top gainers for the month. Impots.gouv.fr grew 310 percent to 4.4 million visitors and represented the top overall gainer, followed by Finances.gouv.fr, which grew 219 percent to 2.5 million French visitors, and CNAF, which grew 79 percent to 2.5 million visitors.
- Retail sites benefited from shopping for Mother's Day in France, shown by the 117-percent increase in traffic to Karstadt-Quelle (2.6 million visitors), the 70-percent increase to flower site Florajet.com (1.8 million visitors), and the 47-percent increase to clothing site Kiabi.com (2.1 million visitors). In addition, price-comparison group Ciao Sites grew 40 percent to 3.7 million visitors. Also notable was the 13-percent increase in traffic to Groupe PPR (8.6 million visitors), the fastest-growing property in the top 10 in May, attributable largely to increases in visitation to Laredoute.fr.
- Finally, French vacationers closely monitored weather forecasts as they planned long weekends over the many bank holidays in May, as evidenced by the 33 percent increase to Meteofrance.com (4.3 million visitors).
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comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon Merck and Expedia. For more information, please visit www.comscore.com.
Contact:
Andrew Lipsman
Senior Analyst
comScore, Inc.
312-775-6510
press@comscore.com