“Japan is the second largest advertising market in the world, and the region is home to some of the world’s largest and fastest growing online populations. A strong local presence will support our global leadership in these critically important markets,” commented Bob Ivins, executive vice president of comScore with responsibility for international activities.

Industry veteran Mr. Maru Sato has been hired as Managing Director of comScore Japan KK.  Mr. Sato was most recently Managing Director of Expedia Holdings KK.  Prior to that Mr. Sato worked as Managing Director for Abacus Japan KK, Jupiter Media Metrix KK, and AOL Japan KK.  Mr. Sato is based in Tokyo.

“We have been tracking and reporting the activities of the Japanese online consumer since 2001 and are delighted to have established a local office to support our growing business,” added Magid Abraham, President and CEO of comScore, Inc.  “Mr. Sato’s experience, track record and passion for this space made him the ideal person to spearhead comScore’s growth in this region.”

comScore will offer its syndicated online audience measurement product, called comScore Media Metrix, and a suite of other information products to analyze online behavior, including the measurement of online ad effectiveness. 

“comScore Japan KK will deliver exceptional insight and service to Japanese clients,” said Maru Sato. “I am thrilled to be joining comScore and to be part of the industry-leading team that comScore has built.”

The comScore office in Tokyo is located at Lvl 18, Yebisu Garden Place Tower,4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6018, Japan.  The telephone number is +81 3 5789 5555 and fax +81 3 5789 5757.

About comScore

comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes.  comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.  comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.  For more information, please visit www.comscore.com.