Google Sites Ranked by comScore as Top U.S. Video Property in March 2007
Google Sites Tops U.S. Online Video Rankings
March saw Americans consume more than 7 billion video streams online, led by Google Sites with 1.2 billion (16.7 percent share of streams). Yahoo! Sites ranked second with 434 million streams (6.2 percent), followed by Fox Interactive with 421 million (6.0 percent) and Viacom Digital with 260 million (3.7 percent).
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Top U.S. Online Streaming Video Properties March 2007 Source: comScore Video Metrix |
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Property |
Video Streams Initiated (MM) |
Share (%) of Video Streams Initiated |
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Total Internet |
7,014 |
100.0% |
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Google Sites |
1,177 |
16.7% |
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Yahoo! Sites |
434 |
6.2% |
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Fox Interactive Media |
421 |
6.0% |
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Viacom Digital |
260 |
3.7% |
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Time Warner Network |
222 |
3.2% |
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Microsoft Sites |
151 |
2.2% |
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Roo Group, Inc. |
96 |
1.4% |
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Disney Online |
90 |
1.3% |
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ABC.com |
80 |
1.1% |
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ESPN |
67 |
1.0% |
In total, more than 126 million Americans viewed online streaming video in March. Google Sites also captured the largest streaming video audience with more than 57 million unique streamers, followed by Fox Interactive Media with 47.4 million and Yahoo! Sites with 34.5 million.
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Top U.S. Online Streaming Video Properties March 2007 Source: comScore Video Metrix |
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Property |
Unique Video Streamers (000) |
Reach (%) Among Total U.S. Internet Users |
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Total Internet |
126,635 |
71.4% |
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Google Sites |
57,376 |
32.3% |
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Fox Interactive Media |
47,446 |
26.7% |
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Yahoo! Sites |
34,532 |
19.5% |
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Time Warner Network |
28,945 |
16.3% |
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Viacom Digital |
20,245 |
11.4% |
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Microsoft Sites |
17,933 |
10.1% |
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Sony Online |
11,956 |
6.7% |
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Disney Online |
9,801 |
5.5% |
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ESPN |
8,603 |
4.9% |
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ABC.com |
7,033 |
4.0% |
Other notable findings from March 2007 include:
· Five out of every seven U.S. Internet users (71.4 percent) streamed video online.
· Three out of every ten (30.1 percent) of U.S. Internet users streamed video on YouTube.com.
· The average online video viewer consumed 55 video streams, or nearly two per day, during the month.
· Online viewers watched an average of 145 minutes of online video in March 2007.
For more information about comScore Video Metrix, please e-mail MediaSolutions@comscore.com or call (650) 244-5408.
About comScore
comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.
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