NBA.com Draws a Majority of Traffic from Overseas Fans in April 2007
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NBA.com: Worldwide Visitation by Region (Age 15+) April 2007 Source: comScore World Metrix |
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Region |
Unique Visitors (000) |
Percent of Online Audience |
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Worldwide |
12,422 |
100.0% |
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North America |
5,711 |
46.0% |
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Asia Pacific |
4,552 |
36.6% |
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Europe |
1,461 |
11.7% |
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Latin America |
434 |
3.5% |
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Middle East-Africa |
264 |
2.1% |
China Accounts for Most International Visitors
The U.S. accounted for 4.8 million visitors age 15 and older to NBA.com in April, or 38.5 percent of the site’s worldwide audience. International traffic was led by China with 2.8 million visitors (22.8 percent) and Canada with 928,000 visitors (7.5 percent). European visitation to NBA.com was highest in Germany with 204,000 visitors (1.6 percent of global traffic) and France with 182,000 visitors (1.5 percent).
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NBA.com: Worldwide Visitation by Country* (Age 15+) April 2007 Source: comScore World Metrix |
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Country |
Unique Visitors (000) |
Percent of Online Audience |
|
Worldwide |
12,422 |
100.0% |
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U.S. |
4,783 |
38.5% |
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China |
2,828 |
22.8% |
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Canada |
928 |
7.5% |
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Taiwan |
238 |
1.9% |
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Germany |
204 |
1.6% |
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Japan |
202 |
1.6% |
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France |
182 |
1.5% |
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U.K. |
180 |
1.4% |
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Spain |
169 |
1.4% |
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Italy |
105 |
0.8% |
* Country-level reporting based on individually reportable countries within comScore World Metrix
“The NBA has truly established itself as a global brand,” said Bob Ivins, Managing Director of comScore Europe. “The combination of strong global marketing efforts and the influx of several highly marketable international stars – such as Dirk Nowitski and Yao Ming – has succeeded in building awareness of the NBA brand across the world. It’s also clear that the Internet plays a key role in providing fans with instant access to appealing and relevant basketball content from the NBA wherever they may live.”
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