Worldwide Internet Audience has Grown 10 Percent in Last Year, According to comScore Networks
London, U.K., March 6, 2007 – comScore Networks, a leader in
measuring the digital age, today announced that 747 million people, age 15+,
used the Internet worldwide in January 2007, a 10-percent increase versus
January 2006. Among the top 15 countries (ranked by penetration), Internet
audiences in India, the Russian Federation and China increased the most in
2006, growing 33, 21 and 20 percent, respectively.
“The importance of the worldwide Internet population
continues to grow,” said Bob Ivins, managing director, comScore
As a measure of engagement, comScore also analyzed the
top 10 countries ranked by average hours online per visitor for January
2007.
“We have all believed that ‘always-on’ broadband connections stimulate usage – this study empirically confirms that conclusion,” Ivins commented.
Top 15 Countries by Internet Penetration Unique Visitors Age 15+* January 2007 vs. January 2006 Total Worldwide – All Locations Source: comScore World Metrix |
|||
|
Jan-06 (000) |
Jan-07 (000) |
Percentage Change |
Worldwide |
676,878 |
746,934 |
10% |
|
150,897 |
153,447 |
2% |
|
72,408 |
86,757 |
20% |
|
51,450 |
53,670 |
4% |
|
31,209 |
32,192 |
3% |
|
29,773 |
30,072 |
1% |
|
24,297 |
26,350 |
8% |
|
23,712 |
24,560 |
4% |
|
15,867 |
21,107 |
33% |
|
18,332 |
20,392 |
11% |
|
15,987 |
18,106 |
13% |
|
12,845 |
14,964 |
16% |
|
12,206 |
12,710 |
4% |
|
10,471 |
12,707 |
21% |
|
10,772 |
11,077 |
3% |
|
8,624 |
10,149 |
18% |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 10
Countries by Average Monthly Hours Online per Unique Visitor Among Visitors Age 15+* January 2007 Total Worldwide – All Locations Source: comScore World Metrix |
||||
|
Average Monthly Hours Online |
|||
|
Unique Visitors Rank |
Among All Users |
Among Broadband Users |
Among Narrowband Users |
Canada |
9 |
39.6 |
41.3 |
14.2 |
Israel |
28 |
37.4 |
38.8 |
10.9 |
South Korea |
6 |
34.0 |
36.1 |
N/A** |
United States |
1 |
31.6 |
37.2 |
13.5 |
United Kingdom |
5 |
31.2 |
35.6 |
7.5 |
Chile |
20 |
30.9 |
38.6 |
12.6 |
Brazil |
11 |
30.2 |
38.5 |
17.0 |
Finland |
30 |
28.7 |
34.2 |
N/A** |
Spain |
12 |
27.9 |
33.4 |
9.1 |
Sweden |
21 |
27.5 |
31.4 |
9.7 |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
** Level of narrowband penetration extremely low, therefore an accurate reportable estimate is not available.
Top Global Properties
comScore also reported the top worldwide Web properties for January, ranked by unique visitors. Microsoft Sites topped the list with 510.3 million worldwide visitors, followed by Google Sites with 502.5 million worldwide visitors, and Yahoo! Sites with 467.8 million worldwide visitors.
Top 15 Online Properties Worldwide, Among Visitors Age 15+* January 2007 Total Worldwide – All Locations Source: comScore World Metrix |
|
|
Unique Visitors (000) |
Worldwide Total |
746,934 |
Microsoft Sites |
510,320 |
Google Sites |
502,464 |
Yahoo! Sites |
467,832 |
Time Warner Network |
262,413 |
eBay |
248,854 |
Wikipedia Sites |
189,003 |
Amazon Sites |
149,817 |
Fox Interactive Media |
139,821 |
CNET Networks |
118,717 |
Apple Computer, Inc. |
116,520 |
Ask Network |
108,870 |
Adobe Sites |
101,810 |
Lycos, Inc. |
90,208 |
Viacom Digital |
76,389 |
New York Times Digital |
72,180 |
Excludes traffic from public computers such as internet cafes or access from mobile phones or PDAs.
Companies interested in obtaining information about comScore World Metrix services should call +44 (0) 207 099 1761.
About comScore World Metrix
comScore World Metrix is the first service to continuously measure and report online behaviour on a world-wide basis, providing visitation metrics and demographic characteristics for Web site audiences around the world. With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides its clients with worldwide Internet population estimates and harmonized online performance metrics based on a consistent methodology across all countries. More than 100 clients subscribe to comScore’s World Metrix service, including 8 of the top 10 interactive advertising agencies.
About comScore Networks
comScore Networks is a global leader in measuring the digital age. This
capability is based on a massive, global cross-section of more than 2 million
consumers who have given comScore permission to confidentially capture their
browsing and transaction behaviour, including online and offline purchasing.
comScore panellists also participate in survey research that captures and
integrates their attitudes and intentions. Through its proprietary technology,
comScore measures what matters across a broad spectrum of behaviour and
attitudes. comScore consultants apply this deep knowledge of customers
and competitors to help clients design powerful marketing strategies and
tactics that deliver superior ROI. comScore services are used by global
leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper
Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA,
Universal McCann, the United States Postal Service, Merck and Expedia.
For more information, please visit www.comscore.com.
Contact:
Andrew Lipsman
comScore Networks
(312) 775-6510
press@comscore.com