RESTON, Va., Sept 12, 2007 /PRNewswire-FirstCall via COMTEX News Network/ --

comScore (Nasdaq: SCOR), a leader in measuring the digital world, today released its comScore Video Metrix report for July 2007, revealing that nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month. Google Sites topped the July rankings with both the most unique video viewers and most videos viewed.

Google Continues to Dominate Online Video Market

July saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with nearly 2.5 billion videos viewed (27.0 percent share of videos), 2.4 billion of which occurred at YouTube.com. Yahoo! Sites ranked second with 390 million (4.3 percent), followed by Fox Interactive Media with 298 million (3.3 percent) and Viacom Digital with 281 million (3.1 percent).

    Top U.S. Online Video Properties* by Videos Viewed
    July 2007
    Source: comScore Video Metrix
                                                 Videos           Share (%) of
    Property                                      (MM)                Videos
    Total Internet                               9,077                100.0 %
    Google Sites                                 2,454                 27.0 %
    Yahoo! Sites                                   390                  4.3 %
    Fox Interactive Media                          298                  3.3 %
    Viacom Digital                                 281                  3.1 %
    Disney Online                                  182                  2.0 %
    Time Warner Network                            181                  2.0 %
    Microsoft Sites                                149                  1.6 %
    ESPN                                            75                  0.8 %
    Veoh.com                                        53                  0.6 %
    Comcast Corporation                             51                  0.6 %

    * Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.

In total, nearly 134 million Americans viewed online video in July, or approximately three in four U.S. Internet users. Google Sites also captured the largest online video audience with 67.8 million unique viewers, followed by Fox Interactive Media with 35.8 million and Yahoo! Sites with 35.3 million.

    Top U.S. Online Video Properties* by Unique Video Viewers
    July 2007
    Source: comScore Video Metrix
                                             Unique Viewers      U.S. Internet
    Property                                     (000)                 Reach
    Total Internet                             133,646                 74.2 %
    Google Sites                                67,782                 37.6 %
    Fox Interactive Media                       35,834                 19.9 %
    Yahoo! Sites                                35,325                 19.6 %
    Time Warner Network                         26,571                 14.8 %
    Viacom Digital                              22,652                 12.6 %
    Microsoft Sites                             18,847                 10.5 %
    Disney Online                               13,907                  7.7 %
    ESPN                                         7,733                  4.3 %
    MLB.com                                      7,671                  4.3 %
    Photobucket.com LLC                          6,684                  3.7 %

    * Rankings based on video content sites; excludes video server networks.
      Online video includes both streaming and progressive download video.


    Other notable findings from July 2007 include:
    --  Online viewers watched an average of more than three hours of online
        video during the month (181 minutes).
    --  The average online video duration was 2.7 minutes.
    --  Nearly three out of four (74.2 percent) U.S. Internet users viewed
        video online.
    --  More than one out of three (36.7 percent) U.S. Internet users viewed
        video on YouTube.com.
    --  The average online video viewer consumed 68 videos, or more than two
        per day.

For more information about comScore Video Metrix, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com.

SOURCE comScore, Inc.

http://www.comscore.com

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