U.K. Media Brands Popular With Online Visitors from Around the World
The Financial Times had the highest percentage of international visitors, with 85 percent of its audience originating from outside the U.K. Five.TV, ITV, BSkyB, and Channel 4 were the only four top properties whose U.K. audience was larger than their international audience.
“The Internet allows consumers to view relevant content at any site from anywhere in the world. It is therefore critical for publishers and advertisers to understand their global franchise – not just their U.K. audience,” commented Bob Ivins, managing director of comScore Europe.
"The Internet will always be a global medium, and audiences often follow interests more than national boundaries. Agencies need to be aware of this and realize that when they buy on UK sites they may also get an international audience. Research like this is enlightening because it makes people think about established media channels differently,” said Dan Calladine, research director of Isobar.
Unique Visitors to U.K. Based Media Groups* Ranked by U.K. Visitors (000) April 2007 Total UK and Worldwide - Home and Work Locations** Source: comscore World Metrix |
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|
U.K. Unique Visitors* (000) |
Total Worldwide Unique Visitors* (000) |
% of International Traffic*** |
BBC Sites |
17,888 |
46,357 |
61% |
British Sky Broadcasting (BSkyB) |
6,655 |
8,819 |
25% |
ITV Sites |
4,344 |
5,566 |
22% |
Channel4 |
3,380 |
5,161 |
35% |
Guardian Media Group |
3,249 |
7,686 |
58% |
THESUN.CO.UK |
2,826 |
4,906 |
42% |
Telegraph Group Ltd |
1,699 |
3,703 |
54% |
Times Online |
1,584 |
3,500 |
55% |
Independent News & Media |
1,326 |
4,998 |
73% |
DAILYMAIL.CO.UK |
1,178 |
3,805 |
69% |
MIRROR.CO.UK |
595 |
1,206 |
51% |
FIVE.TV |
732 |
886 |
17% |
Financial Times Group |
305 |
2,048 |
85% |
*Unique visitors aged 15+
**Excludes traffic from public computers such as internet cafes, or access from mobile phones or PDAs
*** International traffic defined as online visitation originating from outside the U.K.
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