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May 15, 2007

Top European Football Clubs Have Global Fan Base

Top European Football Clubs Have Global Fan Base

LONDON, U.K., MAY 15, 2007 – comScore, a leader in measuring the digital world, today released worldwide traffic figures for the top European football clubs’ Web sites.  With both the FA Cup and European Champions League finals just days away, the study reveals that the FA Cup Final teams (Manchester United and Chelsea) together attract a far larger global online site audience than the two teams in the final of the Champions League (Liverpool and A.C. Milan).

Manchester United attracted 2.2 million unique visitors to its Web site during March 2007, making it the world’s most popular football club online. The study also shows that roughly 60 percent, or 1.3 million, of Manchester United’s 2.2 million monthly visitors do not reside in the U.K. – quantifying the global reach and appeal of the Manchester United brand franchise.  Rounding out the top 7 most popular football teams online are Liverpool (1.5 million global unique visitors), Arsenal (1.4 million), Real Madrid (1.1 million) , Barcelona (1.05 million), Chelsea (1.0 million) and A.C. Milan (0.8 million).

“Football is the most popular sport in the world, so it should not be surprising that the top teams have fans across the globe,” said Bob Ivins, managing director of comScore Europe. “Smart marketers realize that the true value of an endorsement relationship with a football club requires taking into consideration the size of the global fan base that the club attracts. In turn, that points to the value of comScore data in providing a global perspective.”

 

Worldwide Traffic to Football Sites by Unique Visitors (000)*

March 2007

Source: comScore World Metrix

Site

Club

Unique Visitors (000)

Percentage of Visitation

from Team’s Home Country

Worldwide

Home Country

Non-Home Country

Manutd.com

Manchester United

2,218

43%

57%

Liverpoolfc.tv

Liverpool

1,497

53%

47%

Arsenal.com

Arsenal

1,435

47%

53%

RealMadrid.com

Real Madrid

1,137

33%

67%

FCBarcelona.com

Barcelona

1,053

26%

74%

ChelseaFC.com

Chelsea

1,000

38%

62%

ACMilan.com

AC Milan

825

34%

66%

Inter.it

Inter Milan

824

49%

51%

Juventus.com

Juventus

619

31%

69%

Om.net

Marseille

531

82%

18%

PSG.fr

Paris St Germain

413

77%

23%

Olweb.fr

Lyon

319

78%

22%

* Unique visitors worldwide aged 15+, excludes traffic from public computers such as Internet cafes, or access from mobile phones or PDAs.


About comScore
comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behaviour and attitudes.  comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.  comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.  For more information, please visit www.comscore.com.