Streaming Services Continue to See Shifts in Viewing Behaviors During the COVID-19 Pandemic
When it comes to viewing entertainment through devices like streaming boxes/sticks and smart TVs, the "big five" streaming services still account for the majority of total over-the-top (OTT) hours streamed at home – upwards of 80 percent. Over the last two months, Netflix, Amazon Prime Video, and Disney+ saw growth in share of streaming hours through the week of
Disney+ grew during the pandemic when looking at growth relative to its previous share. Some of the growth is likely related to content released to the streaming platform, such as the straight-to-VOD release of the movie "Onward" which landed on Disney+ on
Other key points included:
- According to
Comscore's Total Home Paneldata, average in-home data consumption was up 33 percent during the first ten days of May 2020compared to the first ten days of May 2019( May 1-10, 2020versus May 1-10, 2019). This follows 28 percent and 36 percent year-over-year increases in March and April 2020, respectively. Smart TVs (+60 percent), mobile phones (+47 percent), streaming boxes/sticks (+39 percent), and smart speakers (+35 percent) are driving the year-over-year growth trends.
- In-home data usage remained strong through the week of
April 20, 2020but began to decline in recent weeks, possibly due to some states easing their social distancing protocols.
As governments start to re-open, in-home data consumption and OTT streaming habits will likely continue to shift.
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Press: Neil Ripley, Comscore, Inc., (646) 746-0579, email@example.com