Sling TV Partners with comScore to Offer First Ever Cross-Platform Addressable Advertising Measurement
As the inaugural user of this new service, Sling TV brings comScore verified addressable TV impressions and OTT impressions together. This gives Sling TV advertisers a fluid view of their campaign's performance across the OTT service's connected TV, mobile and desktop impressions, as well as linear TV impressions on DISH.
DISH Media Sales, which oversees ad sales for DISH and Sling TV, first introduced addressable advertising on its satellite TV platform in 2012 and opened cross-platform addressable advertising across both platforms earlier this fall. Cross-platform advertising enables brands to reach DISH and Sling TV viewers in a premium, brand-safe environment with a single buy. Using anonymized data, ads are delivered during live and Video-On-Demand content with pinpoint accuracy across any device, while the viewer watches TV. With the introduction of comScore's new service, advertisers can now validate the performance of these campaigns with addressable advertising metrics across platforms, using consistent third-party measurement.
"Bringing Sling TV's impressions into the measurement fold gives advertisers an apples-to-apples view of their campaign across platform, device and even alongside traditional TV," said
comScore's linear TV addressable advertising measurement has been used by major agencies and brands for more than five years. This new offering will operate similarly, but extends measurement of addressable campaign delivery to multiple platforms.
"Addressable advertising for television content is projected to grow 66 percent this year to
Additionally, comprehensive cross-platform campaign measurement will be available for all Sling TV campaigns via comScore validated Campaign Essentials™ (vCE®), which offers advertisers insight into ad and audience delivery and allows Sling TV to offer brands complete coverage of its inventory with independent third-party verification.
*Source: comScore OTT Intelligence, U.S., As of
**Source: eMarketer, U.S. Addressable TV Ad Spending Estimates, 2015-2019
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with
About DISH Media Sales
DISH Media Sales provides advertising sales for leading pay-TV provider
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