Proximic by Comscore Unveils Suite of New AI-Powered Contextual Solutions for Enhanced, Privacy-Centric Programmatic Advertising
The three new and expanded solutions – ID-less Demographic Segments, Show-Level Linear and Streaming Audiences, and the Proximic Activation Platform – are powered by
These new solutions have Proximic by
"We didn't wait for signal loss to reimagine how contextual targeting can help advertisers and publishers today," said
- ID-less Demographic Segments: Proximic by
Comscore'sprivacy-focused, ID-less demographic segments arm marketers with a cookieless solution to target content with a high propensity to be consumed by a specific demographic. They also provide publishers, especially those with limited authenticated traffic or internal demographic data, the ability to better package their inventory for monetization according to demographic criteria. Powered by Proximic by Comscore'sartificial intelligence-backed contextual engine, these demographic segments provide a cost-efficient way to reach key global audiences for stronger marketing performance, without reliance on user-identifiers.
- Show-Level Linear and Streaming Audiences: Backed by Proximic by
Comscore'sPredictive Audience technology, marketers can now reach show-level audiences for the first time at scale and across all digital platforms. With over 1,700 segments available, marketers can reach viewers of today's most popular shows such as Ted Lasso, Bridgerton and many more.
- Proximic Activation Platform: Proximic by
Comscore'sActivation Platform is designed to provide marketers and media companies with unparalleled control over their ad campaign targeting. As a platform with extensive custom audience and content targeting capabilities, advertisers using Proximic's Activation Platform can tap into Comscore'sunparalleled data assets to reach consumers in new and precise ways, such as their newly introduced ability to target users exposed to very specific product ads on TV. With custom segment delivery in one day, and the ability to reach all major DSPs, SSPs, and social platforms, marketers will now have the ability to address signal loss across programmatic CTV, digital, and social campaigns with immediacy.
"By using Proximic's ID-free demographic and behavioral targeting solutions, we have strategically evolved our approach to inventory monetization to ensure optimal targeting accuracy and precision while reaching maximum audiences, regardless of the presence of IDs. This is especially crucial in the face of increasing signal loss and privacy constraints", said
"Contextual solutions from Proximic by
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