MRC Grants comScore Media Metrix Continued Accreditation
"We remain dedicated to providing our clients with the highest standard of measurement," said
"We congratulate comScore for demonstrating that Media Metrix continues to meet the rigorous requirements necessary to achieve MRC accreditation," said
comScore has a long history of working closely with the MRC to achieve accreditation for many of its offerings:
- comScore received accreditation for its Sophisticated Invalid Traffic (SIVT) detection and filtration on mobile apps in late 2017 and for desktop, laptop and mobile web traffic in 2016, putting it among the first measurement providers to offer MRC accredited SIVT protection for campaigns across desktop, laptop, mobile web and in-app digital platforms.
- comScore received accreditation for mobile viewability measurement across display, video, web and apps in its Validated Campaign Essentials (vCE) advertising measurement service in early 2017.
- comScore was the first company to offer an MRC-accredited viewable GRP for desktop/laptop display and video campaigns. The in-target Audience module of vCE – which reports age, gender, and behavior-based ethnicity demographics, and the resulting reach, frequency and GRPs – received MRC accreditation in
Additional information about comScore's third-party accreditations, certifications and reviews is available at http://www.comscore.com/About-comScore/Third-Party-Review.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with
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Hattie Young, comScore, Inc., (212) 277-6577, firstname.lastname@example.org