Monday, December 11th Boasts Record $661 Million in Online Consumer Spending
RESTON, Va., December 13, 2006 -- comScore Networks, a leader in measuring the digital age, today released data on consumer online non-travel (retail) spending at U.S. sites for the 2006 holiday season through December 12. During the first 42 days of the holiday season, total online retail spending reached $17.56 billion, marking a 24-percent increase versus the corresponding days in 2005.
2006 Holiday Season To Date vs. Corresponding Days in 2005 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Source: comScore Networks |
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Billions ($) |
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Holiday Season to Date |
2005 |
2006 |
Pct Change |
November 1 - December 12 |
$14.13 |
$17.56 |
24% |
"Consumers' online spending remains on target with comScore's original forecast of 24-percent growth for the holiday season as a whole," said Gian Fulgoni, chairman of comScore Networks. "Monday, December 11, represented yet another record-setting effort, as consumers spent $661 million online, up 19-percent versus the corresponding Monday last year ($556 million on December 12, 2005). With growth rates for the beginning of this week slightly below expectations, it's possible that we could see a greater share of spending shift to later in the week - and even into next week - since many online retailers are promising pre-Christmas deliveries for even later purchases this season. Because shipping was so reliable last year, it's conceivable that more consumers are opting to procrastinate this year."
Weekly Online Holiday Retail Sales
Please contact press@comscore.com to receive the data behind the above for use in graphical representation.
comScore Networks 2006 E-Commerce Forecast
Online Non-Travel Holiday Consumer Spending |
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Billions ($) |
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2005 |
2006 |
Pct Change |
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January - October |
$62.6 |
$77.5 |
24% |
Holiday Season (Nov-Dec) |
$19.6 |
$24.3* |
24%* |
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