RESTON, Va., Aug 26, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was the top display advertiser with 1.7 percent of total views.

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comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users in the U.S. market. The syndicated service measures the number of times each advertiser's ads are viewed and where they are viewed, the demographics of those exposed to the ads, and the reach and frequency of an advertiser's campaign. Ad Metrix also provides samples of the creative ad units with information on ad sizes.

Fox Interactive Media Ranks as Top Display Ad Publisher in June

Fox Interactive Media ranked as the top display ad publishing property in June, serving 52.3 billion ad views (15.9 percent market share), with MySpace.com accounting for 51 billion of these views. Yahoo! Sites, which ranked second in total ad views with 34.7 billion (10.5 percent share), reached 130 million unique individuals with its ads -- reaching more people than any other publisher. AOL LLC ranked third with 19 billion display ads (5.8 percent share), followed by Microsoft Sites with 15.4 billion (4.7 percent share), and Google Sites with 5.1 billion (1.5 percent share).

    Top Display Ad Publisher Sites
    June 2008
    Total U.S. -- Home/Work/University Locations
    Source: comScore Ad Metrix
                                                               Advertising
                                    Total Display    Share of    Exposed
                                      Ad Views       Display  Unique Visitors
      Publisher Site                   (MM)            Ads        (000)
    Total Internet                    329,828        100.0       180,571
    Fox Interactive Media              52,288         15.9        83,714
    Yahoo! Sites                       34,675         10.5       130,680
    AOL LLC                            19,004          5.8        96,512
    Microsoft Sites                    15,485          4.7        87,667
    Google Sites                        5,075          1.5        81,885
    FACEBOOK.COM                        3,650          1.1        30,723
    eBay                                3,512          1.1        52,238
    Viacom Digital                      3,114          0.9        36,382
    COMCAST.NET                         2,644          0.8        11,860
    Glam Media                          2,237          0.7        33,462

Microsoft Ranks as Top Display Advertiser in June

Microsoft was the top display advertiser in June with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search, including ads for Windows Live Search Club games and the new Windows Live Search cashback program. The University of Phoenix, an online university, ranked second with 4.7 billion, followed by Experian (4 billion), which advertises for a variety of sites including LowerMyBills.com and FreeCreditReport.com, and United Online (3.9 billion), which owns the heavily advertised Classmates.com. Several communications providers ranked among the top ten, including Verizon with 3.8 billion, AT&T with 3.8 billion, Deutsche Telekom (which owns T-Mobile) with 3.6 billion and Vonage with 3.4 billion.

    Top Online Display Advertisers
    June 2008
    Total U.S. -- Home/Work/University Locations
    Source: comScore Ad Metrix

                                                               Advertising
                                    Total Display   Share of     Exposed
                                      Ad Views       Display  Unique Visitors
      Advertiser                       (MM)           Ads         (000)
    Total Internet                    329,828        100.0       180,571
    Microsoft                           5,529          1.7       126,367
    University of Phoenix               4,722          1.4       120,475
    Experian Interactive                3,968          1.2       137,915
    United Online, Inc                  3,929          1.2       136,329
    Verizon                             3,818          1.2       130,839
    AT&T, Inc.                          3,802          1.2       134,341
    Deutsche Telekom                    3,594          1.1       129,951
    Vonage                              3,368          1.0       132,964
    Netflix                             3,146          1.0       134,554
    Ask Network                         2,852          0.9       102,565

To request more information on comScore Ad Metrix, please visit: http://www.comscore.com/contact

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/boilerplate.

SOURCE comScore, Inc.

http://www.comscore.com

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