Just in Time for Valentine's Day, comScore Networks Reveals Top Dating Sites in the U.K., France and the U.S.
London, U.K., February 12, 2007 – comScore Networks, a leader in measuring the digital age, today reported the top online personals sites in the U.K., France and the U.S. The French showed the highest proportion of Internet users age 15 and older visiting online personals sites in December 2006 (22 percent), followed by the British with 20 percent and the Americans with 13 percent.
“The offline methods people use to connect with others for dating vary by country, and Internet dating follows that same pattern,” said Bob Ivins, managing director for comScore Europe. “We note that local nuances are critical to success, as demonstrated by the fact that each country has a fairly distinct list of top sites in the category. Interestingly, usage of dating sites seems to peak in the summer months in each country -- July in the U.K. and U.S. and September in France.”
In the U.K., the most popular site is DatingDirect.com with 1.4 million U.K. visitors in December ‘06. DatingDirect.com was recently acquired by France’s most popular personals site MeetIC, which had 2.3 million French visitors in December. In the U.S., Yahoo! Personals leads the category with 4.5 million U.S. visitors, age 15 or older. However, Match.com owned sites captured nearly 4 million visitors – not including its significant powering relationships with AOL (1.0 million visitors) and MSN (635,000 visitors). In fact, the only site included in the ranking of the top online personals sites in at least two countries is Match.com.
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Top Personals Sites in the U.K. Total Unique Visitors (000), Age 15+ * December 2006 Total U.K. - Home and Work Locations Source: comScore World Metrix |
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Web Properties |
Total Unique Visitors (000) Dec-06 |
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Total Web Users in U.K. (Age 15+) |
29,788 |
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Personals Category Total |
5,836 |
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DATINGDIRECT.COM |
1,427 |
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LOOPYLOVE.COM |
960 |
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GIRLSDATEFORFREE.COM |
618 |
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Match.com Sites** |
510 |
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INTERRODATE.CO.UK |
452 |
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* Excludes traffic from public computers such as Internet cafes and access from mobile phones or PDAs.
** Excludes traffic from sites powered by Match.com
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Top Personals Sites in France Total Unique Visitors (000), Age 15+ * December 2006 Total France - Home and Work Locations Source: comScore World Metrix |
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Web Properties |
Total Unique Visitors (000) Dec-06 |
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Total Web Users in France (Age 15+) |
24,409 |
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Personals Category Total |
5,317 |
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MeetIC** |
2,258 |
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Easyrencontre |
724 |
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CAPFRIENDS.FR |
369 |
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2BECOME1-FR.COM |
337 |
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MSN Dating & Personals^ |
299 |
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* Excludes traffic from public computers such as Internet cafes and access from mobile phones or PDAs.
** Excludes traffic from co-branded sites
^ Powered by Match.com
Top Personals Sites in the U.S. Total Unique Visitors (000), Age 15+ * December 2006 Total U.S. – Home, Work, University Locations Source: comScore Media Metrix |
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Web Properties |
Total Unique Visitors (000) Dec-06 |
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Total Web Users in the U.S. (Age 15+) |
152,350 |
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Personals Category Total |
20,555 |
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Yahoo! Personals |
4,153 |
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Match.com Sites** |
3,970 |
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TRUE.COM |
3,086 |
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Spark Networks |
2,504 |
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SINGLESNET.COM |
2,173 |
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* Excludes traffic from public computers such as Internet cafes and access from mobile phones or PDAs.
** Excludes traffic from sites powered by Match.com, such as Love@AOL (1.0 million unique visitors) and MSN Personals (635,000 unique visitors).
About comScore World Metrix
comScore World Metrix is the first service to continuously measure and report online behaviour on a world-wide basis, providing visitation metrics and demographic characteristics for Web site audiences around the world. With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides its clients with worldwide Internet population estimates and harmonized online performance metrics based on a consistent methodology across all countries. More than 100 clients subscribe to comScore’s World Metrix service, including 8 of the top 10 interactive advertising agencies.
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comScore Networks
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