RESTON, Va., Dec 03, 2008 /PRNewswire-FirstCall via COMTEX News Network/ --

comScore (Nasdaq: SCOR), a leader in measuring the digital world, today reported its tracking of holiday season retail e-commerce spending for the first 31 days of the November - December 2008 holiday season. For the holiday season-to-date, $12.03 billion has been spent online, marking a 2 percent decline versus the corresponding days last year. However, Cyber Monday saw $846 million in online spending, up 15 percent. The four-day period from Black Friday through Cyber Monday saw e-commerce spending jump 13 percent as both weekend days and Monday all achieved double-digit gains.

    (Logo:  http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)


    2008 Holiday Season To Date vs. Corresponding Days* in 2007
    Non-Travel (Retail) Spending
    Excludes Auctions and Large Corporate Purchases
    Total U.S. - Home/Work/University Locations
    Source: comScore, Inc.
                                                    Millions ($)
                                                                      Pct
    Holiday Season to Date          2007            2008             Change
    November 1 - December 1         $12,217         $12,025           -2%
    Pre-Thanksgiving                $10,035          $9,588           -4%
    Thanksgiving and Later           $2,182          $2,437           12%
    November 27 (Thanksgiving Day)     $272            $288            6%
    November 28 ("Black Friday")       $531            $534            1%
    November 29-30 (Weekend)           $645            $769           19%
    December 1 ("Cyber Monday")        $733            $846           15%

    * Corresponding days based on equivalent shopping days relative to
      Thanksgiving (October 27 - November 26, 2007)

"Mark Twain might have said: 'Rumors of the death of online holiday shopping have been greatly exaggerated,'" said comScore chairman Gian Fulgoni. "Consumers are clearly responding positively to retailers' aggressive online discounts. With Cyber Monday promotions beginning in earnest over the Thanksgiving weekend, consumers have finally begun to open their wallets, setting off a streak of four consecutive days of extremely strong growth, and culminating in a Cyber Monday that racked up an impressive $846 million in online spending, up 15 percent over last year and ranking it as the second heaviest online spending day on record. This is an extremely encouraging development for retailers and we can but hope that their aggressive discounting has still left room for profits."

Consumers Seeing Less Foot Traffic in Retail Stores

The most recent comScore holiday retail survey, conducted from November 28 - December 1, revealed that some additional insights into consumers' views of the 2008 holiday shopping season.

Some of the key survey findings include:

-- More than half (51 percent) of consumers indicated that the level of promotions and discounts is higher this year than last year, while only 12 percent said that there appeared to be fewer, suggesting that retailers are having to be more aggressive in discounting to spur consumer spending.

-- 39 percent of consumers said that there seemed to be fewer people out shopping in retail stores this year than last year, while only 7 percent thought there were more.

    Weekly Online Holiday Retail Sales

    (Photo:  http://www.newscom.com/cgi-bin/prnh/20081203/AQW532)

Members of the media interested in receiving the data behind the above chart for use in a graphical representation, please contact press@comscore.com

    comScore 2008 Holiday Online Retail Spending Forecast
    Online Non-Travel (Retail) Holiday Consumer Spending
    Excludes Auctions and Large Corporate Purchases
    Total U.S. - Home/Work/University Locations
    Source: comScore, Inc.
                                                  Billions ($)
                                                                      Pct
                                      2007           2008            Change
    January - October Actual          $93.6          $102.1            9%
    Holiday Season Forecast (Nov-Dec) $29.2*         $29.2**          0%**

    * Actual **Forecast

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/boilerplate.

SOURCE comScore, Inc.

http://www.comscore.com

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