RESTON, Va., Nov. 13, 2018 /PRNewswire/ -- Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced that Discovery, Inc., a global leader in real life entertainment, is now an official beta partner for Comscore Campaign Ratings (CCR).
"As we continue to innovate across platforms, it's increasingly important to our advertisers that we quantify the impact of their advertising campaigns running across all Discovery channels, which is why we're eager to join the CCR beta program," said Chris Ryan, senior vice president of ad sales research for Discovery.
Discovery is the one of the latest media brands to join the beta, which launched in September of this year in partnership with 12 leading media brand partners.
"We are excited to see the continued momentum of CCR as we add new beta partners, like Discovery," said Bryan Wiener, CEO of Comscore. "The industry's response to CCR clearly indicates the need for sophisticated cross-platform video ad measurement. We look forward to continuing to work with these partners to reduce the friction in the marketplace and help them drive business growth."
To learn more about the Comscore Campaign Ratings, please contact us.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
Discovery, Inc. is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend Group; and digital-first and social content from Group Nine Media. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
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Hattie Young, Comscore, Inc., (212) 277-6577, firstname.lastname@example.org