Comscore Signs Multi-Year Agreement with Nextdoor for Digital Audience Measurement
"Nextdoor has an inspiring mission to connect neighbors and help build thriving communities, and those themes feel particularly relevant as we collectively navigate the ongoing COVID-19 pandemic," said
Comscore Media Metrix Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets. Users are able to measure the consumption habits of their digital audience and competitive set by gaining insights into audience size, demographic composition, engagement, and behavioral trends. Media Metrix Multi-Platform also offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, and time spent.
Comscore Plan Metrix Multi-Platform combines consumers' desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics and behaviors for a unified digital view. Leveraging this comprehensive view of consumer behavior, marketers can generate stronger multi-platform media plans, identify advanced audience segments, and reach consumers across different platforms to achieve better ROI. In parallel, publishers can better demonstrate the value of their multi-platform audiences, and can generate competitive comparisons.
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Neil Ripley, Comscore, Inc., 646-746-0579, email@example.com