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May 1, 2008

comScore Revenue Grows by 41% to a Record $26.4 Million in Q1 2008

RESTON, Va., May 1, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR) today reported financial results for the first quarter ended March 31, 2008.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"In the first quarter, comScore achieved the highest revenue level in the company's history," said Magid Abraham, comScore's chief executive officer and president. "As we continued to pursue our strategic priorities of increasing value for our customers and shareholders, we generated 41 percent revenue growth over the first quarter of 2007, while our deferred revenue balance increased 46 percent over the balance at the end of the first quarter of 2007. These excellent revenue results were achieved while we simultaneously increased our pre-tax net income by 165 percent, our net income by 64 percent and our Adjusted EBITDA by 104 percent."

"We continued to make gains in penetrating our existing customer base both in the U.S. and internationally, while adding a net 53 new customers in the first quarter. Despite recent indications of a slowing U.S. economy, our confidence in the strength of our business and client demand for our products and services remains unchanged. The quality of our client relationships is reflected in our revenue growth amongst existing customers of 38 percent and a subscription renewal rate that was 93 percent this quarter," continued Abraham. "At the same time, we have been taking steps to further develop our new product pipeline and lay the foundation for future growth. During the first quarter, we launched Ad Metrix-Advertiser View, a powerful tool for agencies and publishers designed to support their media buying and selling activities and supply their competitive intelligence needs. In April, we launched the second generation of our media planning product, Plan Metrix, and increased the frequency of reporting from a semi-annual to a monthly cycle."


    First Quarter Financial Highlights and Operational Metrics:

    $'s in Thousands, except per share data (unaudited)

                                      Q1 2008         Q1 2007        % Change
    Total Revenue                     $26,370         $18,681            41 %

    GAAP Income before                 $4,209          $1,586           165 %
     Income Taxes

    GAAP Net Income                    $2,531          $1,540            64 %
    GAAP EPS (Basic)                    $0.09           $0.00            NM
    GAAP EPS (Diluted)                  $0.08           $0.00            NM
    Adjusted EBITDA*                   $5,575          $2,739           104 %

    Non-GAAP Adjusted Net              $5,294          $1,929           174 %
    Income *
    Non-GAAP EPS (Diluted)*             $0.18           $0.00            NM

    Deferred Revenue                  $36,838         $25,204            46 %
    Cash, Cash Equivalents           $111,637         $18,181           514 %
     and Investments

     *    A complete reconciliation of GAAP to non-GAAP results is set forth
          in the attachment to this press release.



First Quarter Operating Summary:

comScore reported revenue of $26.4 million for the quarter ended March 31, 2008, an increase of 41 percent compared to the first quarter of 2007 and an increase of four percent over the fourth quarter of 2007. This revenue performance exceeded the range of the company's guidance of approximately $25.9 million to $26.2 million for first quarter 2008.

First quarter 2008 GAAP income before income taxes was $4.2 million, up 165 percent compared to the first quarter of 2007. Net income was $2.5 million, up 64 percent compared to the same period in 2007. The tax rate included in net income is a normalized effective tax rate of 39.9 percent, inclusive of an effective cash tax rate of 1.5 percent as the company continues to utilize net operating loss carryforwards to reduce cash taxes. By comparison, the first quarter 2007 net income includes an effective tax rate of 2.9 percent.

comScore reports net income and earnings per share (EPS) on a GAAP and non-GAAP basis. In addition, comScore reports adjusted EBITDA and free cash flow as non-GAAP measures. A reconciliation of comScore's GAAP results to these non-GAAP measures is included in the financial tables accompanying this release.

     --   GAAP EPS for the first quarter of 2008 was $0.08 per share on
          approximately 30.0 million fully diluted shares.

     --   Adjusted EBITDA was $5.6 million, an increase of 104 percent
          compared to the corresponding quarter in 2007, and includes
          approximately $600,000 in incremental public company costs in the
          first quarter of 2008 that were not applicable to the company in the
          first quarter of 2007.  This performance exceeded the range of the
          company's previous guidance for adjusted EBITDA for first quarter
          2008 of $5.1 million to $5.4 million.

     --   comScore's Adjusted EBITDA margin was approximately 21 percent, an
          increase of more than six percentage points as compared to the first
          quarter of 2007 despite the effects of an approximately two
          percentage point reduction attributable to $600,000 in incremental
          costs incurred in the first quarter of 2008 due to comScore's public
          reporting and compliance obligations, which costs were not
          applicable to the company in the first quarter of 2007.

     --   Non-GAAP adjusted net income for the first quarter of 2008 was $5.3
          million, an increase of 174 percent when compared to $1.9 million in
          the first quarter of 2007.  Non-GAAP EPS was $0.18 per share.  This
          exceeded the ranges of the company's guidance for non-GAAP adjusted
          net income and non-GAAP EPS for first quarter 2008 of $4.4 million
          to $4.7 million and $0.14 to $0.17 per share, respectively.


    First Quarter 2008 Financial Highlights

     --   comScore's subscription revenue was $21.5 million for the first
          quarter of 2008, an increase of 48 percent over the corresponding
          quarter in 2007.  Subscription revenue accounted for 81 percent of
          comScore's total revenue for the first quarter of 2008, an increase
          of four percentage points over the first quarter of 2007 and one
          percentage point over the fourth quarter of 2007.

     --   Revenue from existing customers in the first quarter of 2008 totaled
          $22.1 million, an increase of 38 percent compared to the first
          quarter of 2007, while revenue from new customers was $4.3 million,
          an increase of 59 percent compared to the first quarter of 2007.

     --   During the first quarter of 2008, comScore added a net of 53 new
          customers, which brings the total number of comScore customers to
          948.  Within this total customer count, the company added a net of
          43 new subscription-based customers in the first quarter of 2008,
          resulting in a total of 856 subscription-based customers as of the
          end of the first quarter of 2008.

     --   International revenue was $3.4 million in the first quarter of 2008,
          an increase of 88 percent compared to the corresponding prior year
          period, and accounted for 13 percent of the company's total revenue
          in the first quarter of 2008, as compared to 10 percent of total
          revenue in the first quarter of 2007.


    Balance Sheet and Cash Flow Summary:

     --   As of March 31, 2008, comScore held $103.3 million in cash, cash
          equivalents and short-term investments and $8.3 million in long-term
          investments.  Deferred revenue was $36.8 million at March 31, 2008,
          an increase of 46 percent compared to the deferred revenue balance
          at March 31, 2007.

     --   During the first quarter of 2008, the company generated
          approximately $10.3 million in cash flow from operations, an
          increase of $7.1 million, or 227 percent, compared to $3.2 million
          in the first quarter of 2007.  Free cash flow was $6.7 million,
          compared to $2.7 million in the first quarter of 2007.


Financial Outlook:

comScore is forecasting full-year 2008 revenue of approximately $113.0 million to $113.6 million; up 30 percent over actual full-year 2007 revenue results. This represents an increase over the company's previous full-year 2008 revenue guidance of $112.2 million to $113.2 million.

For the full-year 2008, comScore is projecting GAAP net income of $10.3 million to $11.5 million. A normalized estimated effective tax rate of approximately 41 percent, inclusive of an estimated cash tax rate of approximately 4.9 percent, is assumed to be applied against full-year earnings before taxes. Our projection also assumes that recent general declines in interest rates will result in interest income for 2008 that is approximately $900,000 lower than initially anticipated. Given these assumptions, the company is projecting GAAP EPS for the full-year 2008 of $0.34 to $0.38 per share.

The company is projecting Adjusted EBITDA for the full-year 2008 in the range of $26.0 million to $26.5 million, an increase of 45 percent to 48 percent as compared to full-year 2007. This compares to the company's previous full-year adjusted EBITDA guidance of $25.4 million to $26.4 million. The adjusted EBITDA margin for the full-year 2008 is projected to be between 23 percent and 24 percent, an increase of two to three percentage points compared to full-year 2007 despite a reduction of approximately one percentage point attributable to incremental costs incurred in the first half of 2008 due to comScore's public reporting and compliance obligations, which costs were not applicable to the company in the first half of 2007.

comScore is also forecasting non-GAAP adjusted net income of approximately $22.8 million to $23.7 million and non-GAAP EPS of $0.75 to $0.80 per share for full-year 2008.

comScore is forecasting second quarter 2008 revenue of approximately $27.1 million to $27.4 million, an increase of 30 percent to 32 percent compared to the second quarter of 2007. For the second quarter of 2008, comScore is projecting GAAP net income of $2.0 million to $2.3 million. The company is forecasting GAAP EPS for the second quarter 2008 of $0.07 to $0.08 per share.

Adjusted EBITDA for the second quarter 2008 is forecast to be $5.8 million to $6.1 million, an increase of 40 percent to 48 percent compared to the second quarter of 2007 and includes approximately $600,000 of incremental public company costs that were not applicable in the second quarter of 2007. The adjusted EBITDA forecast for the second quarter of 2008 results in an adjusted EBITDA margin of 21 percent to 23 percent, up one to two percentage points compared to the second quarter of 2007, despite the effects of approximately two percentage points of reduced margin due to incremental public company expense. Furthermore, comScore has historically had seasonally high costs as a percentage of revenue in the first half of its fiscal year based on such items as higher payroll taxes, vacation accruals and a ramp up of hiring primarily in the sales force and technology groups to support anticipated revenue growth. The company expects a similar pattern for 2008.

comScore is also forecasting non-GAAP adjusted net income for the second quarter 2008 of $4.7 million to $5.0 million. The company is forecasting non- GAAP EPS for the second quarter 2008 of $0.16 to $0.17 per share. A reconciliation of the guidance for second quarter and full-year 2008 GAAP net income and EPS to the adjusted EBITDA, non-GAAP adjusted net income and non- GAAP EPS is set forth in the table accompanying this release.

Non-GAAP Financial Measures

comScore reports all financial information required in accordance with generally accepted accounting principles (GAAP). comScore believes, however, that evaluating its ongoing operating results will be enhanced if it also discloses certain non-GAAP information because it is useful to understand comScore's performance, as it excludes non-cash and other special charges that many investors believe may obscure comScore's on-going operating results.

For example, comScore believes that adjusted EBITDA is a useful measure for investors to use to evaluate its operating performance. comScore defines adjusted EBITDA as net income plus the (benefit) provision for income taxes, depreciation, amortization of intangible assets resulting from acquisitions, stock-based compensation, revaluation of preferred stock warrant liabilities, less interest income (expense), net. The company believes that adjusted EBITDA is an important indicator of the company's operational strength and the performance of its business because it provides a link between profitability and operating cash flow. Adjusted EBITDA is also widely used by investors and analysts as a supplemental measure to evaluate the overall operating performance of companies in comScore's industry. comScore's management also uses adjusted EBITDA extensively as a measure of operating performance because it does not include the impact of items not directly resulting from our core operations. Moreover, the company's management uses the measure for planning purposes, to allocate resources and to evaluate the effectiveness of the company's business strategies and management's performance.

In addition, comScore uses non-GAAP adjusted net income, which excludes the impact of the revaluation of preferred stock warrant liabilities, stock- based compensation, the amortization of intangible assets resulting from acquisitions, withdrawn follow-on public offering costs and the additional income tax provision booked or projected for 2008 resulting from the valuation allowance reversal in 2007, to evaluate profit performance while including the impact of interest income/expense and cash taxes. comScore also reports non- GAAP EPS (diluted), which uses non-GAAP adjusted net income in lieu of GAAP net income in calculating earnings per share.

comScore's management also uses free cash flow as a non-GAAP measure of the company's operating cash flow less cash expenditures for capital spending as a key indicator of the company's operating cash flow performance net of capital outlays.

Whenever comScore uses such non-GAAP financial measures, it provides a reconciliation of non-GAAP financial measures to the most closely applicable GAAP financial measure. The mid-points of the ranges for projected GAAP net income and non-GAAP adjusted net income are used in the reconciliation, where applicable. Investors are encouraged to review the related GAAP financial measures and the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measure.

Conference Call Information:

comScore, Inc. (NASDAQ: SCOR), will report financial results for the quarter ended March 31, 2008 in a live conference call on Thursday, May 1 at 4:30 p.m. ET.

Dr. Magid Abraham, President and Chief Executive Officer, and John Green, Chief Financial Officer, will provide commentary on the company's results.

    The conference call can be accessed in two ways:
     *    By telephone at (719) 325-4877, pass code 4676227

     *    Via a webcast at http://ir.comscore.com/events.cfm. A replay of the
          webcast will be archived and available for playback beginning at
          7:30 p.m. ET that evening, accessible from the same link.


About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of consumers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 900 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com.

Cautionary Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, comScore's ability to grow its existing customer base and develop new products; the expected strength of comScore's business and client demand for comScore's products; the future quality of client relationships and resulting renewal rates; the expected usefulness and success of AdMetrix-Advertising View and new generations of Plan Metrix; expectations of customer growth; expectations of international sales growth; assumptions regarding interest rates and effective tax rates; and forecasts of future financial performance, including related growth rates and components thereof, and assumptions related to historical seasonality, costs and revenue growth for the second quarter and the full year 2008. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the early stage of the market for digital marketing intelligence and the rate of development of such market; comScore's ability to manage its growth; the rate of development of the Internet advertising and eCommerce markets; comScore's ability to effectively expand sales and marketing; comScore's reliance on subscription-based revenues; comScore's ability to retain existing large customers and obtain new large customers; continued growth of the Internet as a medium for commerce, content, advertising and communications; inability to sell additional products and attract new customers; dependence on growth of international operations; product obsolescence with technological developments; volatility of quarterly results and analyst expectations; comScore's history of losses and the risk of future losses; and comScore's limited operating history.

For a detailed discussion of these and other risk factors, please refer to comScore's Annual Report on Form 10-K for the period ended December 31, 2007 and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site (http://www.sec.gov).

Stockholders of comScore are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.






                                comScore, Inc.
               Condensed Consolidated Statements of Operations
                    (in thousands, except per share data)
                                 (unaudited)

                                                      Three Months Ended
                                                          March 31,
                                                   2008                 2007
    Revenues                                    $26,370              $18,681
    Cost of revenues (excludes amortization
     of intangible assets resulting from
     acquisitions shown below) (1)                7,017                5,388
    Selling and marketing (1)                     8,945                6,451
    Research and development (1)                  3,070                2,556
    General and administrative (1)                3,886                2,507
    Amortization of intangible assets
     resulting from acquisitions                      7                  293

    Total expenses from operations               22,925               17,195

    Income from operations                        3,445                1,486

    Interest income, net                            819                   97
    Loss from foreign currency                      (55)                  (8)
    Revaluation of preferred stock warrant
     liabilities                                      -                   11

    Income before income taxes                    4,209                1,586

    Provision for income taxes                   (1,678)                 (46)

    Net income                                    2,531                1,540

    Accretion of redeemable preferred stock           -                 (885)

    Net income available to common
     stockholders                                $2,531                 $655

    Net income available to common
     stockholders per common share:
         Basic                                    $0.09                $0.00
         Diluted                                  $0.08                $0.00

    Weighted-average number of shares used
     in per share calculation - common
     stock
         Basic                               28,200,934            4,196,736
         Diluted                             29,998,490            4,196,736

    (1) Amortization of stock-based
     compensation is included in the line
     items above as follows
      Cost of revenues                              141                    9
      Selling and marketing                         421                   39
      Research and development                      114                    8
      General and administrative                    467                   51




                                comScore, Inc.
               Condensed Consolidated Statements of Cash Flows
                                (in thousands)
                                 (Unaudited)

                                                            Three Months Ended
                                                                 March 31,
                                                              2008      2007
    Operating activities
    Net income                                              $2,531    $1,540
    Adjustments to reconcile net income to
     net cash provided by operating activities:
      Depreciation                                           1,035       861
      Amortization of intangible assets
       resulting from acquisitions                               7       293
      Provisions for bad debts                                  65        51
      Stock-based compensation                               1,143       107
      Revaluation of preferred stock
       warrant liabilities                                       -       (11)
      Amortization of deferred finance
       costs                                                     -         1
      Deferred rent                                            (25)      (37)
      Deferred tax provision (benefit)                       1,613       (19)
      Changes in operating assets and
       liabilities,:
        Accounts receivable, net                            (1,467)     (843)
        Prepaid expenses and other current
         assets                                               (326)       (3)
        Other non-current assets                                 2        (6)
        Accounts payable, accrued expenses,
         and other liabilities                                (648)   (1,184)
        Deferred rent                                        2,541         -
        Deferred revenues                                    3,864     2,406
    Net cash provided by operating
     activities                                             10,335     3,156


    Recovery / (payment) of restricted
     cash                                                    1,385        (2)
    Purchases of investments                               (51,793)   (1,575)
    Sales and maturities of investments                     30,450     1,100
    Purchase of property and equipment                      (3,682)     (494)
    Net cash used in investing activities                  (23,640)     (971)


    Proceeds from the exercise of common
     stock options                                             369       140
    Repurchase of common stock                                (965)        -
    Principal payments on capital lease
     obligations                                              (218)     (665)
    Net cash used in financing activities                     (814)     (525)
    Effect of exchange rate on cash                           (110)       14

    Net (decrease) increase in cash and
     cash equivalents                                     $(14,229)   $1,674

    Cash and cash equivalents at
     beginning of period                                   $68,368    $5,032

    Cash and cash equivalents at end of
     period                                                $54,139    $6,706



                                comScore, Inc.
                    Condensed Consolidated Balance Sheets
                                (in thousands)

                                                    March 31,     December 31,
                                                      2008            2007
                                                  (Unaudited)
    Assets
    Current assets:
      Cash and cash equivalents                      $54,139        $68,368
      Short-term investments                          49,227         28,449
      Accounts receivable, net of allowances of
       $277 and $234, respectively                    24,796         23,446
      Prepaid expenses and other current assets        1,947          1,620
      Restricted cash                                      -          1,385
      Deferred tax asset                                 129            176
    Total current assets                             130,238        123,444
    Long-term investments                              8,271          7,924
    Property and equipment, net                        9,506          6,867
    Other non-current assets                             163            168
    Long-term deferred tax asset                       6,323          7,888
    Intangible assets, net                                10             17
    Goodwill                                           1,364          1,364
    Total assets                                    $155,875       $147,672

    Liabilities and stockholders' equity
    Current liabilities:
      Accounts payable                                  $964         $1,140
      Accrued expenses                                 6,404          6,838
      Deferred revenues                               36,838         33,045
      Deferred rent                                      366            154

      Capital lease obligations                          919            900
    Total current liabilities                         45,491         42,077

    Capital lease obligations, long-term                 740            977
      Long-term deferred rent                          2,482            181
      Total liabilities                               48,713         43,235

      Commitments and contingencies
    Common stock subject to put
     Stockholders' equity:                             1,815          1,815
        Common stock                                      28             28
        Treasury stock                                  (965)             -

        Additional paid-in capital                   184,888        183,433
        Accumulated other comprehensive (loss)
         / income                                       (295)             1
        Accumulated deficit                          (78,309)       (80,840)
      Total stockholders' equity                     105,347        102,622

      Total liabilities and stockholders' equity    $155,875       $147,672



    Reconciliation from Income before income taxes to Non-GAAP Adjusted Net
Income and Adjusted EBITDA

                                                      Three Months Ended
                                                            March 31,
                                                       2008           2007
                                                     (Dollars in thousands,
                                                      except per share data)
                                                   (unaudited)    (unaudited)
    Income before income taxes                        $4,209         $1,586
    Deferred tax provision                             1,613            ---
    Current cash tax provision                            65             46

    Net income                                        $2,531         $1,540

    Amortization of acquired intangibles                   7            293
    Stock-based compensation                           1,143            107
    Revaluation of preferred stock warrant
     liabilities                                           -            (11)
    Deferred tax provision                             1,613              -


    Non-GAAP adjusted net income                      $5,294         $1,929

    Current cash tax provision                            65             46
    Depreciation                                       1,035            861
    Interest (income) expense, net                      (819)           (97)

    Adjusted EBITDA                                   $5,575         $2,739
    Adjusted EBITDA margin (%)                            21%            15%

    EPS (diluted)                                      $0.08          $0.00
    Non-GAAP EPS (diluted)                             $0.18          $0.00



    Reconciliation from GAAP Operating Cash Flow to Free Cash Flow


                                                       Three Months Ended
                                                            March 31,
                                                     2008           2007
                                                   (Dollars in thousands)
                                                  (unaudited)    (unaudited)
    Net cash provided by operating activities        $10,335 *       $3,156
    Purchase of property and equipment                (3,682)*         (494)

    Free cash flow                                    $6,653         $2,662

    * Includes approximately $2.5 million in leasehold improvements due to
      tenant allowances


Reconciliation from Income before income taxes to Non-GAAP Adjusted Net Income and Adjusted EBITDA (Guidance)


    Forecasted amounts for the three months ended June 30, 2008 and the year
ended December 31, 2008 are based on the mid-points of the range of the
guidance provided herein.



                              Three Months Ended        Twelve Months Ended
                                  June 30,                December 31,
                              2008         2007         2008         2007
                                       (Dollars in thousands)
                         (unaudited)  (unaudited)  (unaudited)
    Income before income
     taxes                  $3,710       $1,246      $18,410      $11,794
    Deferred tax provision   1,200                     6,600       (8,065)
    Current cash tax
     provision                 340            6          910          543

    Net income              $2,170       $1,240      $10,900      $19,316

    Amortization of
     acquired intangibles        7          293           17          966
    Stock-based
     compensation            1,453          471        5,733        2,474
    Revaluation of
     preferred stock
     warrant liabilities         -        1,288            -        1,195
    Withdrawn follow-on
     public offering costs                                            392
    Deferred tax provision   1,200            -        6,600       (8,065)

    Non- GAAP adjusted net
     income                 $4,830       $3,292      $23,250      $16,278

    Cash tax provision         340            6          910          543
    Depreciation             1,280          981        4,850        3,762
    Interest (income)
     expense, net             (500)        (144)      (2,760)      (2,627)

    Adjusted EBITDA         $5,950       $4,135      $26,250      $17,956
    Adjusted EBITDA
     margin (%)                 22%          20%          23%          21%

    EPS (diluted)            $0.07        $0.00        $0.36        $0.88
    Non-GAAP EPS
     (diluted)               $0.17        $0.00        $0.77        $0.71

     *    Forecasted, unaudited GAAP net income and adjusted amounts disclosed
          above do not reflect any adjustments related to a reversal of the
          company's deferred tax allowance.

SOURCE comScore, Inc.

http://www.comscore.com

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