comScore Reports Traffic to Leading German Sites in May
London, UK, June 29, 2007 comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on the top German Internet properties and the top gaining properties for May, based on data collected through the comScore World Metrix audience measurement service.
Google was the most-visited property in Germany, drawing 22.7 million German visitors a reach of 69 percent of the total German internet audience. Microsoft Sites followed with 17.4 million visitors, closely followed by eBay, with 17.2 million visitors both representing a reach of approximately 53 percent. Yahoo! Sites made up the eighth largest property with 11.8 million visitors, a six percent increase over the previous month.
Public holidays and the run-up to the German summer holiday season led to a significant increase in traffic to tourism Web sites during the month. Airline property Eurowings Luftverkehr, which provides flights to domestic and European locations, proved to be the biggest gainer, up 185 percent to 2.3 million German visitors. This increase mirrors the surge in demand experienced by the site a year ago and coincides with increased traffic to weather site Wetter Online, which was up 32 percent to 2.2 million German visitors.
Price comparison and retail sites also saw growth in May, thanks to Mother's Day which fell on May 13, Two sites which experienced growth in a number of European countries in May were price comparison group Ciao Sites and online catalogue specialists Karstadt-Quelle. Ciao Sites grew 33 percent to 5.5 million visitors in Germany, whilst Karstadt-Quelle remained Germany's tenth most visited site, growing 6 percent to just under 10.7 million German visitors.
Driven by the continued uptake of its Firefox Internet browser, the Mozilla Organization grew 25 percent in May to 4.5 million visitors, while news service provider International Data Group grew 24 percent to 2.7 million visitors.
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comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon Merck and Expedia. For more information, please visit www.comscore.com.
Contact:
Andrew Lipsman
Senior Analyst
comScore, Inc.
312-775-6510
press@comscore.com