RESTON, Va., Sept. 28, 2017 /PRNewswire/ -- comScore today announced North American box office revenues are on track to surpass the $700 million mark by month's end - the highest ever grossing North American box office total for the month of September, besting September 2015's $616.4 million North American total by 14 percent.
Powered largely by the record-breaking success of the Warner Bros.' horror flick "It," along with an assortment of additional high-earning September releases (including Fox's "Kingsman: The Golden Circle," Lionsgate's "American Assassin," Warner Bros.' "Lego Ninjago Movie" and Open Road's "Home Again") and August holdovers, September 2017 brought moviegoers to the multiplex in unprecedented numbers and set a new standard for earnings potential for the month. Notably, this is also the first September to surpass a traditional summer blockbuster month (May through August) in terms of total revenue.
"Hollywood now has a new box office benchmark for September, while also surpassing the totals for the summer month of August this year," said comScore's Senior Media Analyst, Paul Dergarabedian. "The big screen adaptation of Stephen King's 'It' started a movie-going gold rush uncommon for this typically sleepy month that was bolstered by a unique and compelling slate of titles that sparked an exceptional level of enthusiasm by patrons who flocked to North America's movie theaters."
Below is a chart of historical performance for the month of September at the North American box office:
About comScore Box Office Essentials®
comScore Box Office Essentials® is the movie industry's census-based currency, collecting, processing and reporting on how many people go to the movies and how much they spend in virtually every theater in North America. Every major studio, mini-major and prominent independent film distributor in the industry uses comScore's real-time and geographic-specific box office information that provides users with instant analysis of nearly the entire domestic box office landscape. Primarily collected through an electronic connection with thousands of theater box offices, comScore's box office intelligence is accessible via online reports from anywhere around the world, allowing
users to literally watch the virtual minute-by-minute sale of tickets.
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global
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