LONDON, Jul 12, 2007 (PR Newswire Europe via COMTEX News Network) -- 772 Million People Online Worldwide in May

- Online Retail and E-Commerce Sites Boosted by Holiday Spending

comScore, a leader in measuring the digital world, today released a study of global Internet traffic for the month of May, revealing the latest worldwide rankings of top Web properties from the comScore World Metrix service. There were 772 million people online worldwide in May (defined as those individuals age 15 or older who accessed the Internet from a home or work location in the last 30 days), an increase from 766 million in April, representing a 16 percent penetration of the worldwide population of individuals age 15 or older.

Google continues to lead as the most popular property, reaching almost 70 percent of Internet users. Both Google and the second-leading property, Microsoft, increased their number of unique visitors by two percent from April to May. The top three properties each boasted more than 20 average visits per visitor in May: Google with 27, Microsoft with 23, and Yahoo! with 22.

Top 10 Worldwide Online Properties
    Ranked by Worldwide Unique Visitors
    May 2007 vs. April 2007
    Total Worldwide, Age 15+ - Home and Work Locations(i)
    Source: comScore World Metrix

                             Unique      Unique
                            Visitors    Visitors                       Visits
       Property              Apr.-07     May-07       %        %        per
                              (000)       (000)     Change   Reach    Visitor

    Total Internet :
     Total Audience          766,188     771,997     0.8     100.0     54.8
    1  Google Sites          527,572     536,401     1.7      69.5     27.4
    2  Microsoft Sites       520,238     528,078     1.5      68.4     23.0
    3  Yahoo! Sites          467,642     469,826     0.5      60.9     21.5
    4  Time Warner Network   266,890     266,609    -0.1      34.5     12.3
    5  eBay                  248,006     258,678     4.3      33.5      6.9
    6  Wikipedia Sites       208,906     217,464     4.1      28.2      4.0
    7  Fox Interactive Media 147,760     151,369     2.4      19.6     13.6
    8  Amazon Sites          136,655     141,578     3.6      18.3      3.1
    9  CNET Networks         119,865     121,423     1.3      15.7      2.7
    10 Apple Inc.            115,262     120,982     5.0      15.7      1.4

    (i) Excludes traffic from public computers such as Internet cafes or
        access from mobile phones or PDAs.

The fastest growing property in the top 10 most-visited sites was Apple Inc., which saw total worldwide visitation grow by five percent. This increase precedes the recent US release of the Apple iPhone. eBay and Amazon -- ranked as the sixth and eight largest Internet properties respectively -- both experienced gains of four percent from April to May.

Online retail sites also benefited from an upsurge in online shopping in May, brought about in large part by the occurrence of Mother's Day and the onset of the summer holiday season. Price-comparison group Ciao Sites was the fastest growing property, increasing by 31 percent to 29.6 million visitors, while Priceline.com Incorporated grew 15 percent to 23.1 million visitors. Online cataloguing property Karstadt-Quelle grew its worldwide traffic by 15 percent.

Social networking site Facebook.com grew to become the largest of the Top 10 gaining properties in terms of monthly unique visitors. The site was the second fastest growing site in May, increasing total worldwide traffic by 22 percent. This growth is especially significant as the property garners at least five times more visits per visitor than any of the other top 10 fastest-growing sites.

Top 10 Gaining Properties by Percentage Change in Worldwide Unique
     Visitors(i)
    May 2007 vs. April 2007
    Total Worldwide Visitors, Age 15+ - Home and Work Locations(ii)
    Source: comScore World Metrix


                             Unique      Unique
                            Visitors    Visitors                       Visits
     Property                Apr.-07     May-07       %        %        per
                              (000)       (000)     Change   Reach    Visitor

    Total Internet :
     Total Audience          766,188     771,997      0.8    100.0     54.8
    1  Ciao Sites             22,571      29,560     31.0      3.8      1.7
    2  FACEBOOK.COM           38,764      47,208     21.8      6.1     20.6
    3  The Mozilla
        Organization          39,759      47,129     18.5      6.1      3.2
    4  Priceline.com
        Incorporated          20,038      23,117     15.4      3.0      1.9
    5  Karstadt-Quelle        24,699      28,427     15.1      3.7      2.9
    6  Photobucket.com LLC    29,972      33,695     12.4      4.4      3.7
    7  Deutsche Telekom       24,610      27,501     11.7      3.6      4.1
    8  Metacafe               23,160      25,510     10.1      3.3      2.0
    9  DAILYMOTION.COM        25,294      27,859     10.1      3.6      4.7
    10 Verizon
        Communications
        Corporation           21,967      24,164     10.0      3.1      4.4

    (i)  Ranking based on the top 100 World-wide properties in May 2007.
    (ii) Excludes traffic from public computers such as Internet cafes or
         access from mobile phones or PDAs.

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Best Buy, The Newspaper Association of America, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Web site: http://www.comscore.com

Bob Ivins of comScore, Inc., +44-(0)-207-099-1761, bivins@comscore.com

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