News Release

<< Back
Feb 29, 2008

comScore Releases Top Japan Web Site Rankings for January 2008

TOKYO, Feb 29, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its January 2008 rankings of the largest and fastest-growing Internet properties and site categories in Japan, based on data from the comScore World Metrix audience measurement service. January saw increased visitation to education, career, automotive and real estate sites as many people in Japan focused their Internet activity on planning for the New Year. Several news sites, including J-Cast.com, Sponichi.com, and Jiji.com, saw significant gains in January, with elections in Osaka, the Sumo wrestling tournament, and the Chinese food scandal being major topics in the news.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

"The New Year marks a time when the people of Japan begin planning and looking ahead, especially to the beginning of the new school and job year in April," said Maru Sato, Managing Director of comScore Japan. "Real estate sites also saw gains as visitors sought housing information for both buying and selling."

    Top Gaining Site Categories for January 2008

    Top Gaining Site Categories by Number of Unique Japanese Visitors
    January 2008 vs. December 2007
    Age 15+ Home and Work Locations*
    Source: comScore World Metrix

                                                Total Unique Visitors (000)
                                              Dec-2007    Jan-2008        %
                                                                       Change
    Total Internet : Total Audience            54,348       54,544         0
    Training and Education                      1,791        2,640        47
    Real Estate                                 3,596        5,229        45
    Business/Finance - News/Research            7,886       10,300        31
    Automotive - Manufacturer                   5,668        7,365        30
    Career Resources                            3,739        4,825        29

    *  Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.



    Top Gaining Properties for January 2008

    Top 10 Gaining Properties by Number of Japanese Unique Visitors*
    January 2008 vs. December 2007
    Age 15+ Home and Work Locations**
    Source: comScore World Metrix

    Property                                   Total Unique Visitors (000)
                                           Dec-2007     Jan-2008     % Change
    Total Internet : Total Audience         54,348       54,544            0
    J-CAST.COM                               1,470        2,678           82
    SPONICHI.CO.JP                           2,340        3,870           65
    JIJI.COM                                 2,741        3,497           28
    FRESHEYE.COM                             3,068        3,810           24
    YOMIURI.CO.JP                            4,561        5,490           20
    Mizuho Financial Group                   2,496        2,987           20
    TV-ASAHI.CO.JP                           2,499        2,937           18
    NIKKEI.CO.JP                             2,777        3,219           16
    AMEBLO.JP                               12,645       14,072           11
    GYAO.JP                                  5,790        6,408           11

    *  Ranking based on the top 100 Japanese properties in January 2008.
    ** Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.



    Top 25 Properties for January 2008

    Top 25 Properties by Number of Japanese Unique Visitors*
    January 2008 vs. December 2007
    Age 15+ Home and Work Locations**
    Source: comScore World Metrix

                                                                Total
                                                                Unique
    Jan-08       Dec-07                                        Visitors
                                                                (000)
    Rank          Rank         Property                         Jan-08
    N/A           N/A    Total Internet : Total Audience        54,544
    1             1      Yahoo! Sites                           42,964
    2             2      Google Sites                           32,966
    3             4      Rakuten Inc                            29,921
    4             3      Microsoft Sites                        29,371
    5             5      NTT Group                              27,076
    6             6      FC2 inc.                               27,035
    7             7      Nifty Corporation                      23,125
    8             9      Wikipedia Sites                        22,260
    9             8      Livedoor                               22,109
    10            10     GMO Internet Group                     20,028
    11            11     Amazon Sites                           19,101
    12            13     NEC Corporation                        16,147
    13            12     Sakura Internet                        15,987
    14            15     Apple Inc.                             15,633
    15            14     Sony Online                            15,609
    16            16     Excite Japan                           14,588
    17            17     AMEBLO.JP                              14,072
    18            N/A*** Hatena                                 13,080
    19            N/A*** KDDI Corporation                       12,450
    20            18     MIXI, Inc.                             12,319
    21            19     SEESAA.NET                             12,007
    22            22     TRACKWORD.NET                          10,730
    23            20     JWORD.JP                               10,678
    24            21     IIJ4U.OR.JP                            10,094
    25            23     NICOVIDEO.JP                            9,939

    *   Ranking based on the top 100 Japanese properties in January 2008.
    **  Excludes traffic from public computers such as Internet cafes or
        access from mobile phones or PDAs.
    *** New properties based on January 2008 data; based on aggregations of
        previously existing entities.



About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate

SOURCE comScore, Inc.

http://www.comscore.com

Copyright (C) 2008 PR Newswire. All rights reserved

News Provided by COMTEX