comScore Releases Top Canadian Web Rankings for January 2008
TORONTO, Feb. 25, 2008 (Canada NewsWire via COMTEX News Network) --
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Google Sites Rank as Top Visited Property for the First Time in Canada
Tax, Career, Real Estate, and Travel Sites Experience Gains in the New
Year
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comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its January 2008 rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from its comScore Media Metrix service. The month saw increases to tax, career, real estate, travel, and health-related sites as Canadians reevaluated the past year and planned for 2008. Google Sites vaulted into the top position as the most visited Web property in Canada for the first time.
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(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
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"Several job sites such as Monster, Workopolis, and JobBank achieved significant gains in January as many Canadians resolved to improve their careers in 2008," said Brent Bernie, president of comScore Media Metrix, comScore Canada. "January is also an active time of year for visiting government entities both on the provincial and federal level, which provides Canadians with the necessary information and tools for preparing for a busy RRSP and tax season. Finally, the extreme cold weather and record breaking snow levels in Canada have driven us to travel entities on the Web in hopes of finding warmer destinations."
Top Gaining Site Categories for January 2008
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Top 10 Gaining Site Categories by Number of Canadian Unique Visitors
January 2008 vs. December 2007
Total Canada - Home and Work Locations*
Source: comScore Media Metrix
Total Unique Visitors (000)
Dec-2007 Jan-2008 % Change
Total Internet: Total Audience 23,784 23,802 0
Taxes 1,805 2,591 44
Retail - Health Care 1,511 2,032 34
Hotels/Resorts 4,302 5,658 32
Career Services and Development 7,762 9,761 26
Real Estate 5,816 7,107 22
Online Travel Agents 5,639 6,885 22
Business to Business 5,058 6,009 19
Health - Information 8,028 9,530 19
Training and Education 673 793 18
Family 8,041 9,438 17
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* Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
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Top Gaining Properties for January 2008
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Top 10 Gaining Properties by Number of Canadian Unique Visitors*
January 2008 vs. December 2007
Total Canada - Home and Work Locations**
Source: comScore Media Metrix
Total Unique Visitors (000)
Property Dec-2007 Jan-2008 % Change
Total Internet: Total Audience 23,784 23,802 0
Softvoyage.com 1,747 2,665 53
Workopolis.com 2,808 4,184 49
Monster Worldwide 2,825 3,994 41
JobBank.gc.ca 1,413 1,983 40
Canada Revenue Agency 1,691 2,339 38
MacRAE'S Owen Media Network 1,486 2,051 38
MLS.ca 2,158 2,861 33
Gov.on.ca 1,887 2,477 31
Expedia Inc 3,770 4,890 30
ServiceCanada.gc.ca 2,145 2,762 29
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* Ranking based on the top 100 Canadian properties in January 2008.
** Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
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Top 25 Properties for January 2008
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Top 25 Properties by Number of Canadian Unique Visitors*
January 2008 vs. December 2007
Total Canada - Home and Work Locations**
Source: comScore Media Metrix
Total
Unique
Visitors
Jan-08 Dec-07 (000)
Rank Rank Property Jan-08
N/A N/A Total Internet: Total Audience 23,802
1 2 Google Sites 22,440
2 1 Microsoft Sites 22,424
3 3 Yahoo! Sites 16,481
4 4 Facebook.com 15,354
5 5 eBay 13,856
6 6 Wikipedia Sites 11,683
7 N/A AOL LLC*** 10,707
8 7 Yellow Pages Group 9,746
9 8 Amazon Sites 9,521
10 9 Apple Inc. 8,684
11 10 Canoe Network 8,596
12 13 Fox Interactive Media 8,084
13 15 CTVglobemedia 7,876
14 12 CNET Networks 7,706
15 11 The Weather Network Meteomedia 7,702
16 16 New York Times Digital 7,532
17 14 Ask Network 7,309
18 18 Viacom Digital 6,374
19 20 CBC-Radio Canada Sites 6,226
20 19 Adobe Sites 6,073
21 N/A Time Warner - Excluding AOL*** 5,583
22 22 Gorilla Nation 5,462
23 21 WhitePages 4,939
24 35 Expedia Inc 4,890
25 24 TD Bank Financial Group 4,573
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* Ranking based on the top 100 Canadian properties in January 2008.
** Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
*** Beginning with January 2008 comScore
data, Time Warner Network has now been divided into AOL LLC, which
includes all AOL related entities, and Time Warner -- Excluding AOL
About comScore
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comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. For more information, please visit http://www.comscore.com/boilerplate
SOURCE: comScore, Inc.
Sarah Radwanick of comScore, Inc., +1-312-775-6538, press@comscore.com Web Site: http://www.comscore.com
Copyright (C) 2008 CNW Group. All rights reserved.
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