comScore Releases Top Canadian Web Rankings for December, 2007
TORONTO, Jan. 21, 2008 (Canada NewsWire via COMTEX News Network) --
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Holiday Shopping Drives Traffic to Retail Sites
Microsoft Sites Ranks as Top Canadian Web Property, Followed Closely by
Google Sites
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comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its December rankings of the largest and fastest-growing Internet properties and site categories in Canada based on data from the comScore World Metrix audience measurement service.
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(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
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"Retail sites showed strong growth as online holiday shopping reached a fevered pitch in December," said Brent Bernie, president of comScore Media Metrix, comScore Canada. "Online commerce has become an increasingly important component of total consumer spending, and retailers have also been offering very attractive incentives this season to draw even more online consumers to their sites."
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Top Gaining Site Categories for December
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With holiday shopping on Canadians' minds, retail sites dominated the top-gaining site category rankings for December. The consumer goods category rose 70 percent to nearly 5 million visitors, while the consumer electronics category jumped 15 percent to 9.4 million visitors, led by Futureshop.ca Sites with 5.4 million visitors (up 39 percent).
Greetings sites also grew in December. The e-cards category experienced a 25-percent increase to 8 million visitors, while the flowers/gifts/greetings category gained 12 percent to 6.3 million visitors.
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Top 10 Gaining Site Categories by Number of
Canadian Unique Visitors
December 2007 vs. November 2007
Total Canada -- Home and Work Locations*
Source: comScore World Metrix
Total Unique Visitors (000)
Nov- Dec-
2007 2007 % Change
Total Internet : Total Audience 23,767 23,784 0
Consumer Goods 2,897 4,929 70
e-cards 6,423 8,020 25
Consumer Electronics 8,175 9,366 15
Online Gambling 4,695 5,328 13
Flowers/Gifts/Greetings 5,662 6,339 12
Shipping 4,527 5,044 11
Gay/Lesbian 330 367 11
Weather 9,001 9,921 10
Personals 5,071 5,574 10
Retail -- Food 1,774 1,937 9
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* Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
Top Gaining Properties for December
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Bolstered by the popularity of its viral holiday greeting site ElfYourself.com, OfficeMax surged 395 percent to 2.7 million visitors, making it the top-gaining property for the month.
Photo-sharing site Slide.com increased 39 percent to 2.1 million visitors in December, while social networking destination Skyrock Network jumped 32 percent to 1.9 million visitors.
Online holiday shopping activity saw Best Buy Sites jump 32 percent to 6.8 million visitors, while Wal-Mart saw a 15-percent increase to 4.2 million visitors. The preparation of holiday meals also seemed to be foremost on Canadian minds, with Kraft Foods increasing by 27 percent to 2.9 million visitors.
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Top 10 Gaining Properties by Number of Canadian
Unique Visitors*
December 2007 vs. November 2007
Total Canada -- Home and Work Locations**
Source: comScore World Metrix
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Total Unique Visitors (000)
Nov- Dec-
Property 2007 2007 % Change
Total Internet: Total Audience 23,767 23,784 0
OfficeMax 551 2,727 395
Astral Media 2,573 3,781 47
Slide.com 1,530 2,125 39
Best Buy Sites 5,164 6,812 32
Skyrock Network 1,459 1,920 32
Kraft Foods 2,316 2,947 27
RDA Digital Network 1,879 2,228 19
EC.GC.CA 2,485 2,893 16
Canadapost.ca 3,012 3,471 15
Wal-Mart 3,643 4,184 15
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* Ranking based on the top 100 Canadian properties in December 2007.
** Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
Top 25 Properties for December
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Microsoft Sites maintained its position as the top property with nearly 22.5 million visitors, reaching 94 percent of the Canadian online population. Microsoft was followed closely by Google Sites with 22.3 million visitors, Yahoo! Sites with 16.3 million visitors and Facebook.com with 15.4 million visitors.
Driven by holiday shopping, Apple Inc. and Best Buy Sites both gained several spots in the December rankings, while The Weather Network Meteomedia (#12) and Telus Sites (#24) also moved up several positions.
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Top 25 Properties by Number of Canadian Unique Visitors*
December 2007 vs. November 2007
Total Canada -- Home and Work Locations**
Source: comScore World Metrix
Total
Unique
Visitors
December November (000)
Rank Rank Property Dec-07
N/A N/A Total Internet: Total Audience 23,784
1 1 Microsoft Sites 22,449
2 2 Google Sites 22,274
3 3 Yahoo! Sites 16,331
4 4 Facebook.com 15,378
5 5 eBay 13,770
6 6 Time Warner Network 12,070
7 7 Wikipedia Sites 10,585
8 9 Yellow Pages Group 9,788
9 8 Amazon Sites 9,418
10 13 Apple Inc. 8,776
11 10 Canoe Network 8,388
12 18 The Weather Network Meteomedia 7,900
13 11 CNET Networks 7,678
14 16 Fox Interactive Media 7,670
15 14 Ask Network 7,485
16 12 CTVglobemedia 7,396
17 15 New York Times Digital 6,964
18 22 Best Buy Sites 6,812
19 19 Viacom Digital 6,702
20 17 Adobe Sites 6,226
21 20 CBC-Radio Canada Sites 5,894
22 24 WhitePages 5,294
23 23 Gorilla Nation 5,160
24 30 Telus Sites 4,945
25 25 TD Bank Financial Group 4,547
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* Ranking based on the top 100 Canadian properties in December 2007.
** Excludes traffic from public computers such as Internet cafes or access
from mobile phones or PDAs.
About comScore
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comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit http://www.comscore.com
SOURCE: comScore, Inc.
Sarah Radwanick of comScore, Inc., +1-312-775-6538, press@comscore.com Web Site: http://www.comscore.com
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