London, U.K., December 4, 2006 - comScore Networks, a leader in measuring the digital age, today released its ranking of the top French Internet properties and the top gaining properties for October 2006, based on data collected through its comScore World Metrix audience ratings service.  This report marks the debut in a series of monthly Internet usage reports on the French market from comScore.  Notable findings include:

 

·        Google Sites, Microsoft Sites and France Telecom retained their rankings as the top three properties among French Internet users, with 16.3, 15.4 and 13.5 million French unique visitors, respectively.

 

·        YouTube.com represented one of France's top gaining Web properties in October, increasing 35 percent from the previous month to 2.9 million visitors. French video site Dailymotion.com experienced a 22- percent gain to 3 million visitors and finished as the fifth-highest gainer during the month. 

 

·        LVMH Sites, which include lebonmarche.fr, sephora.fr, and vuitton.com, represented the top-gaining Web property with an 89 percent gain to 1.4 million visitors. Gaming site Francaise des Jeux represented the second-biggest gainer for the month, increasing 36 percent to 2.2 million visitors.

 

·        Two IT sites were also considered top-gainers for October: OVH.net rose 31 percent to 2.2 million visitors, and Commentcamarche.net increased 16 percent to 1.9 million visitors.

 

·        Orbus Group entered the top 10 for the first time due to significant growth of Skyblog.com, whose audience increased 50 percent in 12 months.

 

Top 10 Online Properties by French Unique Visitors October 2006 vs September 2006  Total French Visitors, Age 15+ - Home and Work Locations* Source: comScore World Metrix
	Sep-06 (000)	Oct-06 (000)	Percentage Change
Total France Internet Audience, Age 15+	23,980	24,126	1%
Google Sites	16,342	16,324	0%
Microsoft Sites	15,392	15,392	0%
France Telecom	13,556	13,474	-1%
Iliad/Free.fr Sites	12,324	12,121	-2%
Yahoo! Sites	10,900	10,851	0%
Groupe Pages Jaunes	10,991	10,758	-2%
eBay	9,977	9,657	-3%
Groupe PPR	8,285	8,452	2%
Groupe Aprovia	7,343	7,413	1%
Groupe Orbus	6,534	6,880	5%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs

 

Top 10 Gaining Properties by Percentage Change in French Unique Visitors* October 2006 vs. September 2006 Total French Visitors, Age 15+ - Home and Work Locations** Source: comScore World Metrix
	Sep-06 (000)	Oct-06 (000)	Percentage Change
Total France Internet Audience, Age 15+	23,980	24,126	1%
LVMH Sites	762	1,444	89%
Francaise des Jeux	1,620	2,200	36%
YOUTUBE.COM	2,173	2,931	35%
OVH.NET	1,703	2,228	31%
DAILYMOTION.COM	2,481	3,026	22%
Groupe M6	3,093	3,733	21%
Groupe Poliris (Seloger.com)	1,403	1,658	18%
COMMENTCAMARCHE.NET	1,668	1,933	16%
PAROLES.NET	1,737	1,970	13%
Expedia Inc	1,712	1,938	13%

*Ranking based on the top 100 French properties in October 2006.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

 

 

About comScore World Metrix

comScore World Metrix is the first service to continuously measure and report online behaviour on a world-wide basis,  providing  visitation metrics and demographic characteristics for Web site audiences around the world.  With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides its clients with worldwide Internet population estimates and harmonized online performance metrics based on a consistent methodology across all countries.  More than 100 clients subscribe to comScore's World Metrix service, including 8 of the top 10 interactive advertising agencies.

 

About comScore Europe

comScore Europe is an operating division of comScore Networks, Inc., the leader in digital media measurement. comScore Europe provides details of visitation, demographics and online buying power for Web site audiences across European, U.S. and global markets.

 

About comScore Networks
comScore Networks is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behaviour and attitudes.  comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI.  comScore services are used by global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia.  For more information, please visit www.comscore.com.   

 

Contact:
Andrew Lipsman
comScore Networks
(312) 775-6510
press@comscore.com