comScore Releases March 2009 U.S. Search Engine Rankings
RESTON, Va., April 15, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In March 2009, Americans conducted 14.3 billion core searches, a 9-percent gain versus February.
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March 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in March with 63.7 percent of the searches conducted, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.3 percent), Ask Network (3.8 percent) and AOL LLC (3.7 percent).
comScore Core Search Report*
March 2009 vs. February 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
Share of Searches (%)
Point Change
Core Search Entity Feb-09 Mar-09 Mar-09 vs. Feb-09
Total Core Search 100.0 100.0 N/A
Google Sites 63.3 63.7 0.4
Yahoo! Sites 20.6 20.5 -0.1
Microsoft Sites 8.2 8.3 0.1
Ask Network 4.1 3.8 -0.3
AOL LLC 3.9 3.7 -0.2
* Based on the five major search engines including partner searches
and cross-channel searches. Searches for mapping, local directory,
and user-generated video sites that are not on the core domain of the
five search engines are not included in the core search numbers.
Americans conducted 14.3 billion searches at the core search engines, up 9 percent from February. Google Sites accounted for 9.1 billion core searches, followed by Yahoo! Sites with 2.9 billion and Microsoft Sites with 1.2 billion.
comScore Core Search Report*
March 2009 vs. February 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
Search Queries (MM)
Percent Change
Core Search Entity Feb-09 Mar-09 Mar-09 vs. Feb-09
Total Core Search 13,104 14,331 9%
Google Sites 8,293 9,125 10%
Yahoo! Sites 2,696 2,939 9%
Microsoft Sites 1,073 1,191 11%
Ask Network 536 547 2%
AOL LLC 507 529 4%
* Based on the five major search engines including partner searches
and cross-channel searches. Searches for mapping, local directory,
and user-generated video sites that are not on the core domain of
the five search engines are not included in the core search numbers.
March 2009 U.S. Expanded Search Rankings
In the comScore March 2009 analysis of the top properties where search activity is observed, Google Sites led with 12.4 billion searches, up 10 percent versus February. Yahoo! Sites ranked second with 3.1 billion searches, followed by Microsoft Sites (1.2 billion) and AOL LLC (813 million).
comScore Expanded Search Query Report
March 2009 vs. February 2009
Total U.S. - Home/Work/University Locations
Source: comScore qSearch
Search Queries (MM)
Percent Change
Expanded Search Entity Feb-09 Mar-09 Mar-09 vs. Feb-09
Total Expanded Search 19,176 21,038 10%
Google Sites 11,250 12,362 10%
Google 8,541 9,419 10%
YouTube/All Other 2,709 2,943 9%
Yahoo! Sites 2,828 3,083 9%
Yahoo! 2,804 3,058 9%
All Other 24 25 4%
Microsoft Sites 1,109 1,235 11%
MSN-Windows Live 1,015 1,136 12%
Microsoft/All Other 94 99 5%
AOL LLC 761 813 7%
AOL Search Network 439 445 1%
MapQuest/All Other 322 368 14%
Ask Network 678 696 3%
Ask.com 384 382 -1%
MyWebSearch.com/All
Other 294 314 7%
Fox Interactive Media 487 581 19%
MySpace 479 573 20%
All Other 8 8 0%
craigslist, inc. 511 559 9%
eBay 513 545 6%
Facebook.com 206 246 19%
Amazon Sites 170 191 12%
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
SOURCE comScore, Inc.
http://www.comscore.com
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