RESTON, Va., Aug 21, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In July 2008, Americans conducted 11.8 billion core searches (up 2 percent versus June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points.

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July 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in July with 61.9 percent of the searches conducted, up from 61.5 percent in June, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.9 percent), Ask Network (4.5 percent), and AOL LLC (4.2 percent).

    comScore Core Search Report*
    July 2008 vs. June 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0
                                  Share of Searches (%)
                                                       Point
                                                      Change
                                                     Jun-08 vs.
    Core Search Entity      Jun-08      Jul-08         May-08
    Total Core Search       100.0%       100.0%           NA
    Google Sites             61.5%        61.9%          0.4
    Yahoo! Sites             20.9%        20.5%         -0.4
    Microsoft Sites           9.2%         8.9%         -0.3
    Ask Network               4.3%         4.5%          0.2
    AOL LLC                   4.1%         4.2%          0.1

     * Based on the five major search engines including partner searches and
       cross-channel searches. Searches for mapping, local directory, and
       user-generated video sites that are not on the core domain of the five
       search engines are not included in the core search numbers.

Americans conducted 11.8 billion searches at the core search engines, representing a 2-percent gain versus June. Google Sites handled nearly 7.3 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.4 billion and Microsoft Sites with 1 billion.

    comScore Core Search Report*
    July 2008 vs. June 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0
                                  Search Queries (MM)
                                                       Percent
                                                       Change
                                                      Jun-08 vs.
    Core Search Entity      Jun-08       Jul-08         May-08
    Total Core Search       11,541       11,753           2%
    Google Sites             7,096        7,273           2%
    Yahoo! Sites             2,416        2,405           0%
    Microsoft Sites          1,056        1,045          -1%
    Ask Network                501          531           6%
    AOL LLC                    471          499           6%

     * Based on the five major search engines including partner searches and
       cross-channel searches. Searches for mapping, local directory, and
       user-generated video sites that are not on the core domain of the five
       search engines are not included in the core search numbers.

July U.S. Expanded Search Rankings

In the comScore July 2008 analysis of the top properties where search activity is observed, Google Sites led with 9.9 billion searches, a 4-percent increase versus June. Yahoo! Sites ranked second with 2.5 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 814 million.

    comScore Expanded Search Query Report
    July 2008 vs. June 2008
    Total U.S. - Home/Work/University Locations
    Source: comScore qSearch 2.0

                                 Search Queries (MM)
                                                      Percent
                                                       Change
                                                     Jul-08 vs.
    Expanded Search Entity  Jun-08       Jul-08        Jun-08
    Total Expanded Search   16,668       17,158           3%
    Google Sites             9,601        9,945           4%
      Google                 7,277        7,463           3%
      YouTube/All Other      2,324        2,482           7%
    Yahoo! Sites             2,570        2,546          -1%
      Yahoo!                 2,530        2,510          -1%
      All Other                 40           36         -10%
    Microsoft Sites          1,102        1,090          -1%
      MSN-Windows Live       1,069        1,058          -1%
      Microsoft/All Other       33           32          -3%
    AOL LLC                    792          814           3%
      AOL Search Network       430          452           5%
      MapQuest/All Other       362          362           0%
    Fox Interactive Media      457          547          20%
      MySpace                  448          539          20%
      All Other                  9            8         -11%
    Ask Network                506          535           6%
      Ask.com                  341          364           7%
      MyWebSearch.com/
       All Other               165          171           4%
    eBay                       444          435          -2%
    Craigslist.org             342          340          -1%
    Facebook.com               157          173          10%
    Amazon Sites               152          166           9%

To request more information on comScore qSearch 2.0, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/boilerplate

SOURCE comScore, Inc.

http://www.comscore.com

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